现代包装设计PACKAGE DESIGN NOW mobi 下载 网盘 caj lrf pdf txt 阿里云

　　The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package?some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites.

INTRODUCTION

　PACKAGE DESIGN TODAY

CASE STUDI ES

CASE 01:NATUREWORKS

　Kara Johnson. Bob Adams,Joanne Oliver， Pontus Wahlgren

CASE 02:BOOTS ESSENTIALS

　Steve Gibbons

CASE 03:FOOD TO GO

　Charlotte Raphael

CASE 04:INFORMATION DESIGN

　FOR PATIENT SAFETY

　Colum Menzies Lowe

　CHAPTERS

CASE 05:DESIGN EFFECTIVENESS

　DESIGN EFFECTIVENESS

CASE 06:PACKAGE DESIGN IN JAPAN

　Taku Satoh

CASE 07:ULUVKA VODKA

CASE STUDY

Sam Aloof

CASE 08:PACKAGING MATERIALS

Packaging Solutions

Advice Group

CHAPTERS

I BEVERAGES

ALCOHOLIC

NON-ALCOHOLIC

II ELECTRONICS

III FOOD

IV HOMECARE

V LUXURY GOODS

VI PERSONALCARE&BEAUTY

VII PHARMACEUTICAL

VIII STORE&RETAIL

IX MISCELLANEOUS

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书籍介绍

An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds.

No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package—some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.

This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.