电子商务英语(第2版) 北京大学出版社 mobi 下载 网盘 caj lrf pdf txt 阿里云

本书配合电子商务专业的实际教学需要，结合贸易、计算机及信息技术等专业英语的相关内容编写而成。本书内容从一个虚拟的学生角度去讲述，巧妙地串联起网络购物、网店运营、网络沟通、网页制作、网络营销、网络支付、贸易术语、国际贸易等方面的知识要点，并贯彻“实时、实用、实际”的编写思路，重点突出“够用、能用、可用”的要求，力求将最常用的电子商务英语专业词汇及其用法集中呈现出来。

Unit One Wonderful Internet

Blog: What Can I Do on the Internet?

Intensive Reading: What a Wonderful Net!

Extensive Reading: Shop and Brand

Related Links: Alipay

Unit Two Online Shopping

Blog: Shopping without Going Out!

Intensive Reading: The Development of E-commerce

Extensive Reading: Online Payment

Related Links: McDonald's Goes Online to Sell Consumer Goods

China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce

Unit Three Online Payment

Blog: I Can Make It Now!

Intensive Reading: Logistics

Extensive Reading: International Trade through E-commerce

Related Links: PayPal

Unit Four Web Design

Blog: Learning Web Design

Intensive Reading: The Structure of an HTML Page

Extensive Reading: Web Layout Basics

Related Links: Adobe

Unit Five Managing Online Business

Blog: Open an E-shop

Intensive Reading: Running a Business on the Internet

Extensive Reading: Trends in Social Media Use in China

Related Links: Popular Social Media Platforms

Unit Six E-marketing

Blog: My E-marketing

Intensive Reading: The Year 1997 and E-marketing

Extensive Reading: Start Advertising with Search Engine

Related Links: Selling on Amazon.com

Unit Seven Network Communication

Blog: Internet Communication

Intensive Reading: Microblogging

Extensive Reading: WeChat

Related Links: Facebook

Unit Eight Trade Terms

Blog: Price Terms

Intensive Reading: Why Prices Are So Different in International Trade?

Extensive Reading: Insurance

Related Links: Aliexpress, Escrow and Alipay

Unit Nine Tradin9 Global

Blog: My Trading Global

Intensive Reading: Exploring Distribution Channel Online

Extensive Reading: China's E-Commerce Companies Go Global

Related Links: Alibaba.com

附录一 电子商务常用术语中英文对照表

附录二 全球知名电子商务网站60例

附录三 部分练习答案举例

参考文献

陈晓鸣，温州科技职业学院，副教授，经济师，英语助理翻译，浙江省优选教育工作者，承担省级及各类科研教学改革项目多项，编写教材数部。

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《电子商务英语（第2版）》可作为高职高专电子商务专业的英语教材，也可作为从事电子商务行业人员的培训教材。