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Buying and selling on any of the many international eBay sites opens up a huge range of possibilities for American users. The globalization of eBay—with 28 sites worldwide—offers vast new markets for American merchandise overseas, as well as the opportunity to buy items globally with the aim of selling them profitably in the U.S.

But along with these opportunities come new questions: Do you need a license to buy and sell internationally? How do you set prices, handle cultural differences, and arrange shipping? And how do you determine which markets are most likely to benefit you? eBay Global the Smart Way shows readers how they can operate safely and profitably, offering in-depth and accessible information, and step-by-step instructions on topics including:

• Marketing to customers in foreign countries

• Ensuring quality

• Using customs brokers

• Making payments to foreign vendors

• Finding economical shipping

• Avoiding credit card fraud

• Avoiding product taxes

• Handling the language barrier

Filled with the unique brand of practical wisdom that have made Joe Sinclair’s other eBay books bestsellers, eBay Global the Smart Way helps readers take advantage of this huge new market, setting the stage for global success.

作者简介：

Joseph T.Sinclair is one of the world's foremost eBay experts.His previous eBay books for AMACOM-the best-sellers eBay the Smart Way，eBay Business the Smart Way，and eBay Motors the Smart Way-have earned media attention worldwide.He is a contributing editor to Multimedia Reporter，an editor of Timeshart Reporter，and the author of Web Pages the Smart Way and numerous other books about computers and the Internet.A successful online entrepreneur himself，Mr.Sinclair is based in Vallejo，California.

Ron Ubels is a licensed customs broker with 27 years of experience in international trade.He has extensive experience working with U.S.and Canadian companies and government agencies in developing export markets.He has been a regional president and national board member of the Canadian Society of Customs Brokers.Mr.Ubels frequently speaks to U.S.audiences on international trade and marketing issues.

Acknowledgments

I.Introducing eBay Global

1 Introduction

2 Global Prototypes

3 Compliance，Finance，and Safety

4 Your Trade Reference System

II.Customs

5 Customs Clearance

6 Customs Documents

7 Import and Export Licenses

8 Customs Brokers and Freight Forwarders

9 Restricted Imports and Exports

III.fINANCE

10 Taxes on Sales

11 Import Duties

12 Means of Payment

13 Letters of Credit

14 Currency Exchange

15 Operational Costs

16 Fraud

IV.PayPal Finance

17 PayPal Basics

18 Global Payments

19 PayPal Import-Export

V.Shipping

20 Package Shipping

21 Bulk Shipping

22 Insurance

VI.Business and Culture

23 Communication

24 Business Culture and Travel Abroad

25 Cross-Border Relationships

VII.Special Ventures

26 Manufacturing Abroad

27 Warehousing

28 Services and Digital Content

Appendix I Top 10 Tips for Selling to Consumers Abroad

Appendix II Top 9 Tips for Buying on eBays Abroad

Appendix III Top 8 Tips for Importing

Appendix IV Top 7 Tips for Exporting

Appendix V Foreign Countries

Glossary

Bibliography

Index

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书籍介绍

Buying and selling on any of the many international eBay sites opens up a huge range of possibilities for American users. The globalization of eBay -with 28 sites worldwide - offers vast new markets for American merchandise overseas, as well as the opportunity to import goods from foreign countries with the aim of selling them profitably in the U.S. But along with these opportunities come new questions: when do people need import and export licenses? How does one handle product documentation? "eBay Global the Smart Way" shows readers how they can operate safely and profitably, offering in-depth and accessible information, and step-by-step instructions on topics including: marketing to customers in foreign countries; ensuring quality; using customs brokers; making payments to foreign manufacturers; finding economical shipping; avoiding credit card fraud; avoiding product taxes; and handling the language barrier.