Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 当当5星级英文学习产品 (ISBN=9781591396192) mobi 下载 网盘 caj lrf pdf txt 阿里云

　　Companies have long engaged in head-to-head competition in

search of sustained, profitable growth. They have fought for

competitive advantage, battled over market share, and struggled for

differentiation.

Yet in today’s overcrowded industries, competing head-on results

in nothing but a bloody “red ocean” of rivals fighting over a

shrinking profit pool. In a book that challenges everything you

thought you knew about the requirements fro strategic success, W.

Chan Kim and Renee Mauborgne contend that while most companies

compete within such red oceans, this strategy is increasingly

unlikely to create profitable growth in the future.

Based on a study of 150 strategic moves spanning more then a

hundred years and thirty industries, Kim and Mauborgne argue that

tomorrow’s leading companies will succeed not by battling

competitors, but by creating “blue ocean” of uncontested market

space ripe for growth. Such strategies moves—termed “value

innovation”-create powerful leaps in value for both the firm and

its buyers, rendering rivals obsolete and unleashing new

demand.

Blue Ocean Strategyprovides a systematic approach to making the

competition irrelevant. In this frame-changing book, Kim and

Mauborgne present a proven analytical framework and the tools for

successfully creating and capturing blue oceans. Examining a wide

range of strategic moves across a host of industries, Blue Ocean

Strategy highlights the six principles that every company can use

to successfully formulate and execute blue ocean strategies. The

six principles show how to reconstruct market boundaries, focus on

the big picture, reach beyond existing demand, get the strategic

sequence right, overcome organizational hurdles, and build

execution into strategy.

Upending traditional thinking about strategy, this landmark book

charts “a bold new path to winning the future”.

Preface

Acknowledgments

Part One:Blue Ocean Strategy

　1 Creating Blue Oceans

　2 Analytical Tools and Frameworks

Part Two:Formulating Blue Ocean Strategy

　3 Reconstruct Market Boundaries

　4 Focus on the Big Picture,Not the Numbers

　5 Reach Beyond Existing Demand

　6 Get the Strategic Sequence Right

Part Three:Executing Blue Ocean Strategy

　7 Overcome Key Organizational Hurdles

　8 Build Execution into Strategy

　9 Conclusion:The Sustainability and Renewal of Blue Ocean

Strategy

Appendix A

Appendix B

Appendix C

Notes

Bibliography

Index

About the Authors

　　W.Chan Kim is The Boston Consulting Group Bruce D.Henderson

Chair Professor of Stategy and International Management at

INSEAD.

　　Renee Mauborgne is The INSEAD Distinguished Fellow and a

professor of strategy and management.For more information about

this book.

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书籍介绍

The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.