Innovation Secrets of Steve Jobs: Insane 非同凡“想”：乔布斯的创新启示 (精装) 英文原版 mobi 下载 网盘 caj lrf pdf txt 阿里云

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven

Guiding Principles of Apple CEO Steve Jobs

In his acclaimed bestseller The Presentation Secrets of Steve Jobs

author Carmine Gallo laid out a simple step-by-step program of

powerful tools and proven techniques inspired by Steve Jobs's

legendary presentations. Now, he shares the Apple CEO's most

famous, most original, and most effective strategies for sparking

true creativity--and real innovation--in any workplace.

THE INNOVATION SECRETS OF STEVE JOBS

"Steve Jobs has reinvented music distribution, the mobile

telephone, and book publishing. You might want to take a look at

how someone creates multi-billion dollar ideas, and turns them into

multi-billion dollar products that everyone loves and admires. This

book is not an option. Buy it now, bank it tomorrow." -- Jeffrey

Gitomer, author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures

the true mindset of Jobs and Apple. This book is not just for the

techie and marketing crowd, although they will gain valuable

insight that can be applied to their worlds. It is also for anyone

who loves technology and wants to understand how to createsimple

devices that are easy to use and can impact our lives.” -- Tim

Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of

passion and purpose."

-- Tony Hsieh, author of Delivering Happiness and CEO of

Zappos.com, Inc.

"Apple changed the world with the Mac and hasn't stopped

innovating since. Carmine Gallo reveals the secrets and gives you

the tools to unleash your inner Steve."

-- Marc Benioff, chairman and CEO of salesforce.com and author of

the national bestseller Behind the Cloud

Learn how to RETHINK your business, REINVENT your products, and

REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary.

His company slogan "Think Different" is more than a marketing tool.

It's a way of life--a powerful, positive, game-changing approach to

innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the

master himself:

Do What You Love.

Think differently about your career.

Put a Dent in the Universe.

Think differently about your vision.

Kick Start Your Brain.

Think differently about how you think.

Sell Dreams, Not Products.

Think differently about your customers.

Say No to 1,000 Things.

Think differently about design.

Create Insanely Great Experiences.

Think differently about your brand experience.

Master the Message.

Think differently about your story.

By following Steve Jobs's visionary example, you'll discover

exciting new ways to unlock your creative potential and to foster

an environment that encourages innovation and allows it to

flourish. You'll learn how to match—and beat—the most powerful

competitors, develop the most revolutionary products, attract the

most loyal customers, and thrive in the most challenging times.

Bestselling business journalist Carmine Gallo has interviewed

hundreds of successful professionals--from CEOs, managers, and

entrepreneurs to teachers, consultants, and stay-at-home moms—to

get to the core of Steve Jobs's innovative philosophies. These are

the simple, meaningful, and attainable principles that drive us all

to "Think Different." These are The Innovation Secrets of Steve

Jobs.

Acknowledgments p. v

Introduction: What the World Needs Now Is More Jobs p. vii

What Would Steve Do? p. 1

Do What You Love 

Follow Your Heart p. 15

Think Differently About Your Career p. 25

Put a Dent in the Universe 

Inspire Evangelists p. 45

Think Differently About Your Vision p. 61

Kick-Start Your Brain 

Seek Out New Experiences p. 81

Think Differently About How You Think p. 93

Sell Dreams, Not Products 

See Genius in Their Craziness p. 105

Think Differently About Your Customers p. 125

Say No to 1,000 Things 

Simplicity Is the Ultimate Sophistication p. 137

Think Differently About Design p. 155

Create Insanely Great Experiences 

We're Here to Help You Grow p. 175

Think Differently About Your Brand Experience p. 185

Master the Message 

The World's Greatest Corporate Storyteller p. 199

Think Differently About Your Story p. 209

One More Thing...Don't Let the Bozos Get You Down p. 219

Notes p. 223

Index p. 235

Table of Contents provided by Ingram. All Rights Reserved.

Carmine Gallo is a communications coach for the

world’s most admired brands. He is an author and columnist for

Bloomberg BusinessWweek and Monster.com and a keynote speaker and

seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET,

Forbes.com, and in the New York Times, the Wall Street

Journal, and Investor's Business Daily. Gallo is a

former television anchor and business correspondent and has also

held a position as a vice president for a global, top-ten public

relations firm. Gallo lives in the San Francisco Bay Area with his

wife and two daughters. Learn more about him at

www.carminegallo.com

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书籍介绍

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS "Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling “In The Innovation Secrets of Steve Jobs , Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to createsimple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc. "An inspiring roadmap for anyone who wants to live a life of passion and purpose."

-- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc. "Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."

-- Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love.

Think differently about your career. Put a Dent in the Universe.

Think differently about your vision. Kick Start Your Brain.

Think differently about how you think. Sell Dreams, Not Products.

Think differently about your customers. Say No to 1,000 Things.

Think differently about design. Create Insanely Great Experiences.

Think differently about your brand experience. Master the Message.

Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs .

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