Authentic Business（真正的企业：如何创造与运营个人理想的企业） mobi 下载 网盘 caj lrf pdf txt 阿里云

Do you dream of stepping off the corporate treadmill? Do the politics and greed of corporate life leave you cold? It doesn't have to be like that Authentic Business shows that business can be positive, fun and meaningful - as well as profitable.

Using inspiring examples from those who have made the leap, Authentic Business takes you, step by step, through the 'why?' and 'how?' of starting a business that comes naturally to you and respects others. It picks up where Authentic left off, this time applying the principles of sustainable behaviour to business:

A purpose beyond profit

A purpose that is profoundly held

A purpose that is socially and/or environmentally positive

Integrity between communication and action

Respect for others

Sensibility to exploitation of resources and customers

A distinct and unique business personality

Businesses that understand these principles, like innocent, Yeo Valley, Howies and Doves Farm, are thriving. Authentic Business shows why everyone should support them and how to turn your business idea or your organization along the same path.

作者简介：NEIL CROFTS，is the author of Authentic: How to Make a Living by Being elf and the architect of a radical new way of looking at business. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming Authentic Business. From this initial idea, Nell has begun to create the Authentic Partnership, which is made up of five key enterprise communities that connect with and support one another. They are:

Credits

Introduction

1 What Makes a Business Authentic?

Purpose beyond profit

Profound purpose

Being socially and or environmentally positive

Integrity between communications, actions,beliefs and values

Respect for our cohabitants on this planet

Being distinct and unique

Summary

2 Starting an Authentic Business

Identifying your purpose

Common purpose

Designing a business

The nature of the business

Funding

Planning

Recruitment

3　Being an Authentic Business

　Leadership and management

　Suppliers

　Staffand personal development

　Meeting in Open Space

　Sales and marketing

　Finance and accounting

　Exit strategies and partnerships

　Summary

4 Case Studies and Resources

　Good Energy

　Doves Farm

　Neal's Yard Remedies

　Triodos Bank

　Happy Group

Appendix

　The Authentic Partnership

　Resources

Imdex

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书籍介绍

* Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. * Takes you step by step, through the 'why?' and 'how?' of starting and running your own business. * Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines. * Taps into a huge, hungry market for good quality business start-up books.