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Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

作者简介：

im Klein is widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all fifty states and twenty-one countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $2,000,000 on how to build a broad base of individual donors. She began her fundraising career while studying to be a Methodist minister and working in one of the first domestic violence programs in California, La Casa de las Madres, in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organizations working for social change. Klein founded the Grassroots Fundraising Journal in 1981 and is the author of Fundraising for the Long Haul, Fundraising in Times of Crisis, and Ask and You Shall Receive. She also edited Raise More Money: The Best of the Grassroots Fundraising Journal with her partner, Stephanie Roth. She lives in Berkeley, California.

Preface to the Fifth Edition

Acknowledgments

The Author

Introduction

PART ONE: Fundraising Framework

Philanthropy in America

2 Principles of Fundraising

3 Matching Fundraising Strategies with Financial Needs

4 Creating a Case Statement

5 The Board of Directors

PART TWO: Strategies for Acquiring and Keeping Donors

6 Getting Comfortable with Asking for Money

7 The Logistics of Personal Solicitation

8 Understanding Special Events

9 Making the Most of Special Events

10 Using Direct Mail

11 The Logistics of Direct Mail

12 Fundraising by Telephone

13 Using the Internet

14 Establishing Voluntary Fees for Service

15 Door-to-Door Canvassing

16 Opportunistic Fundraising

17 Writing Thank You Notes

PART THREE: Strategies for Upgrading Donors

18 Building Major Gifts Programs

19 Setting Up and Maintaining Pledge Programs

20 Segmenting Donor Lists to Build Loyalty

21 Considering Legacy Giving

22 Setting Up an Endowment

PART FOUR: Fundraising Campaigns

23 Launching Major Gifts Campaigns

24 Understanding Capital Campaigns

25 Developing Endowment Campaigns

26 Conducting Feasibility Studies

PART FIVE: Fundraising Management

27 The Fundraising Office

28 Managing Your Information

29 Managing Your Time

30 Keeping Records

31 Managing Volunteers

PART SIX: You, the Fundraiser

32 Hiring a Development Director

33 Hiring a Consultant, Coach, Mentor, or Trainer

34 Making Fundraising Your Career

35 Dealing with Anxiety

36 Working with Your Executive Director

37 The Ethics of Fundraising

PART SEVEN: Budgeting and Planning

38 Developing a Budget

39 Creating a Fundraising Plan

40 What to Do in Case of Financial Trouble

PART EIGHT: Special Circumstances

41 Raising Money in Rural Communities

42 Fundraising for a Coalition

43 When Everyone Is a Volunteer

44 Being Brand New and Starting Out Right

45 The Perennial Question of Clean and Dirty Money

RESOURCES

A A Potpourri of Special Events

B Variations on the Mail Appeal Package

C Donor Bill of Rights

D AFP Code of Ethical Principles and Standards of Professional Practice

E For Further Information

F Foundation Center Cooperating Collections Network

Index

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书籍介绍

Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States . Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.