The Foreclosure of America: Life Inside Countrywide Home Loans and the Selling of the American Dream(ISBN=9780425233764) mobi 下载 网盘 caj lrf pdf txt 阿里云

Now in paperback-an inside look at Countrywide Home

Loans and the mortgage crisis, from a former mortgage lender

executive.

In July 2004, Adam Michaelson attended a high-level

meeting at Countrywide Financial headquarters about a new loan

product that would allow borrowers to pay less than their

minimum monthly payment. The "finance jocks" believed that the

booming housing market would only get bigger, supporting homeowners

in a cycle of borrowing against their houses and refinancing later.

They were wrong. And when the bottom dropped out, Countrywide

suffered the consequences-as did millions of Americans.

With an insider's knowledge and thorough reporting on the impact on

American families and the ripple effects on the economy, Michaelson

examines the marketing of a mirage and the bad business decisions

that destroyed a company, confronts the ethical questions that have

arisen in the wake of the foreclosure crisis, and offers creative

proposals to prevent such a meltdown from ever happening

again.

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Adam Michaelson is a former Senior Vice

President of Marketing at Countrywide. He now runs the Michaelson

Marketing Group and has provided marketing counsel to numerous

Fortune 100 clients.

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书籍介绍

Now in paperback-an inside look at Countrywide Home Loans and the mortgage crisis, from a former mortgage lender executive.

In July 2004, Adam Michaelson attended a high-level meeting at Countrywide Financial headquarters about a new loan product that would allow borrowers to pay less than their minimum monthly payment. The "finance jocks" believed that the booming housing market would only get bigger, supporting homeowners in a cycle of borrowing against their houses and refinancing later. They were wrong. And when the bottom dropped out, Countrywide suffered the consequences-as did millions of Americans.

With an insider's knowledge and thorough reporting on the impact on American families and the ripple effects on the economy, Michaelson examines the marketing of a mirage and the bad business decisions that destroyed a company, confronts the ethical questions that have arisen in the wake of the foreclosure crisis, and offers creative proposals to prevent such a meltdown from ever happening again.