HBR on Marketing（哈佛商业评论—市场营销） mobi 下载 网盘 caj lrf pdf txt 阿里云

first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one to one marketing, and how to manage buzz.

本书收集了市场营销方面的*理论，包括全球化品牌，一对一市场营销等。

The Brand Report Card

DEVIN LANE LELLER

Bringing a Dying Brand Back to Life

MANNIE JACKSON

How to Fight a Price War

AKSHAY R.RAO,MARK E.BERGEN,AND SCOTT DAVIS

Contextual Marketing:The Real Business of The Internet

DAVID KENNY AND JOHN F.MARSHALL

The Lure of Global Brandig

DAVID A.AAKER AND ERICH JOACHIMSTHALER

Are the Strategic Stars Aligned for Your Corporate Brand

MARY JO HATCH AND MAJKEN SCHULTZ

Torment Your Customers(They'll love It)

STEPHEN BROWN

Boost Your Marketing ROI with Experimental Design

ERIC ALMQUIST AND GORDON WYNER

About the Contributors

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书籍介绍

Book Description

Harvard Business Review is a brand name recognized throughout the world.

The volumes cover "hot" topics and perennial favorites.

Books help readers understand the fundamental issues, concerns, and controversies associated with each of the respective topics.

Readers can use the books to brush up on the latest, best thinking or to address a particular need in their organizations.

Harvard Business Review is the place to learn about important management issues, bringing today's managers and professionals the information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious business people in organizations around the globe.

The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.

Synopsis

The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing, these articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

Book Dimension

Height (mm) 210 　　　　　　　　　　　　　　　Width (mm) 139