VISUAL MERCHANDISING 视觉行销 mobi 下载 网盘 caj lrf pdf txt 阿里云

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Preface

The History of　Visual Merchandising

Visual Merchandiser

　The day-to-day role of a　visual merchandiser

　Training

　Visual merchandising in a

　department store

　Visual merchandising of

　multiple chain stores

　Visual merchandising of

　small retail outlets

Store Design

　What is store design?

　Why is store design important?

　Who designs the store?

　How does store design work?

　Store study:Kurt Geiger

Windows

　Getting to know your windows

　Planning a window display

　Themes and schemes

　Budgeting

　Props

　Designing a window display

　Store study:

　Lane Crawford

　Colour

　Window prepping

　Installing the window display

　Lighting

　Signage and graphics

　Window calendar

　Window standards　and maintenance, and budget

　Store study:Fortnum & Mason

　In-store Visual Merchandising

　Product adjacencies

　Floor layouts

　Store study:Atelier 1

　Fixtures and fittings

　Wall fixtures

　Product handling

　Store study:Flight 001

　In-store displays and hot shops

　Point of sale and add-on sales

　Clearance merchandise

　Signage and ticketing

　Lighting

　Ambience

　Retail standards and

　maintenance, and budget

　Virtual visual merchandising

……

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.