1001 Ideas to Create Retail Excitement(ISBN=9780735203433) 英文原版 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　In a new, completely revised and updated edition of his 1999

classic 1001 Ideas to Create Retail Excitement, public

relations and marketing guru Edgar Falk shows small, medium, and

large business owners how to make the most of retail opportunities

in any economic environment, and teaches all business owners how to

think big in the face of growing competition and consumer

insecurity.

In our ever-changing economy, Falk's strategies are an absolute

necessity for survival and success. Here, he offers a veritable

encyclopedia of practical suggestions that show small- to

medium-sized retailers how to attract new customers, then goes on

to offer solid, time-tested advice on how to keep them coming back,

over and over again. From proven-successful ideas for eye-catching

window displays, in-store promotions, and special events to tested

strategies for market research and publicity, this guide provides

everything the small business owner needs to become more aggressive

and effective in pulling in customers and fending off

competition.

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　　Edgar A. Falk is a marketing and public relations veteran,

with more than 30 years' experience with such firms as BBD&O

and N.W. Ayer, serving clients such as GE, AT&T, and Sharp

Electronics. The recipient of five Silver Anvils from the PR

Society of America, and the author of numerous articles on

advertising and public relations, Mr. Falk now operates his own

agency.

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