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List of illustrations page viii

Acknowledgements xi

Introduction

1 A‘department of literature’: Advertising in the Romantic

period

2‘Humbug and Co.’: Satirical engagements with advertising

1770–1840

3‘We keeps a poet’: Shoe blacking and the commercial

aesthetic

4‘Publicity to a lottery is certainly necessary’: Thomas Bish and

the culture of gambling

5‘Barber or perfumer’: Incomparable oils and crinicultural

satire

6‘The poetry of hair-cutting’: J.  R.  D. Huggins, the

emperor of barbers

Conclusion: ‘Thoughts on puffs, patrons and other matters’:

Commodifying the book

Notes

Bibliography

Index

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