创新(哈佛商业评论系列)HBR: ON INNOVATION HAR mobi 下载 网盘 caj lrf pdf txt 阿里云

The series is designed to bring today's managers and professionals the funda-mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Creating New Market Space

w. CHAN KIM AND RENEE MAUBORGNE

Creating Breakthroughs at 3M

ERIC VON HIPPEL, STEFAN THOMKE, AND MARY SONNACK

Building an Innovation Factory

ANDREW HARGADON AND ROBERT I. SUTTON

Knowing a Winning Business Idea When You See One

w. CHAN KIM AND RENEE MAUBORGNE

Meeting the Challenge of Disruptive Change

CLAYTON M. CHRISTENSEN AND MICHAEL OVERDORF

Discovering New Points of Differentiation

IAN C. MACMILLAN AND RITA GUNTHER MCGRATH

From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation

ROSABETH MOSS KANTER

Enlightened Experimentation: The New Imperative for Innovation

STEFAN THOMKE

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书籍介绍

The Harvard Business Review Paperback Series is designed to bring today s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. In today s ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This comprehensive volume will help the reader recognize and seize innovation opportunities.