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Jack Welch knows how to win.During his forty-year career at General Electric,he led the company to year-after-year success around the globe,in multiple markets,against brutal competiton.His honest,be-the-best style of management became the gold standard in business,with his relentless focus on people,teamwork,and profits.

Sice Welch retired in 2001 as chairman and chief executive officer of ge,th has traveled the world,apeaking ot more than 250,000 people and answering their questions on dozens of wide-ranging topics.

Inspired by his audiences and their hunger for guidance,Welch has written both a philosophical and pragmatic book that is destined to become the bible of business for gemerations to come.It clearly lays out the answers to the most difficult and important questions people face both on and off the job.He speaks to people at every level of an organization,in companies large and small,from line workers to college students and MBAs,from project managers to senior executives.

Welch's optimistic,no excuses,get-it-done mind-set is riveting.Packed with personal anecdotes and written in Jack's distinctive no b.s. voice,Winning is a great read and a great business book.

作者简介：

Jack Welch began his career with the General Electiric Company in 1960,and in 1981 became the company's eighth chairman and CEO.During his tenure,GE's market capitalization increased by $400billing,making it the world's most valuable corporation.He is the author of the #1 New York Times bestseller Jack:Straight from the Gut.His wife,Suzy welch,is the former editor of the Harvard Business Review.

INTRODUCTION

"Every Day,There Is a New Question"

UNDERNEATH IT ALL

1.MISSION AND VALUES

2. CANDOR

3.DIFFERENTIATION

4.VOICE AND DEGNITY

YOUR COMPANY

5.LEADERSHIP

6.HIRING

7.PEOPLE MANAGEMENT

8.PARTING WAYS

9.CHANGE

10.CRISIS MANAGEMENT

YOUR COMPETITION

11.STRATEGY

12.BUDGETING

13.ORGANIC GROWTH

14.MERGERS AND ACQUISITIONS

15.SIX SIGMA

YOUR CAREER

16.THE RIGHT JOB

17.GETTING PROMOTED

18.HARD SPOTS

19.WORK-LIFE BALANCE

TYING UP LOOSE ENDS

20.HERE,THERE,AND EVERYWHERE

Acknowledgments

index

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中文版畅销，原汁原味的英文版在各地书店的销售也非常好。

No other management book will ever be needed.

——Warren E.Buffett