Retailing:An Introduction mobi 下载 网盘 caj lrf pdf txt 阿里云

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation’s activities so that the reader will have a solid platform on which to build.

Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

Preface

Part One Retailing and the consumer

1. The retail industry

2. Retail organizations

3. Economics of retailing

4. Grand strategies

5. International retailing

6. Retail planning and strategy

7. Retailing research

8. The retailing environments

9. Consumer buying behaviour

10. Segmentation

Part Two The retail mix

11. Store location

12. Product decisions

13. Buying

14. Stock management

15. Pricing

16. Advertising

17. Personal selling

18. Sales promotion and public relations

19. Atmosphere and layout

20. Customer service decisions

Part Three Administration

21. General management

22. Financial planning

23. Human resources

24. Property and location development

25. Store management

26. Technology in retailing

27. Retailing and the law

28. The future of retailing

Appendix 1 Bibliography

Appendix 2 Retail trade associations

Index

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