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The brutal 1995 murder of Maurizio Gucci, the grandson of the Gucci company founder, serves as entree into the history of one of the world's most glamorous fashion houses. The author, a longtime fashion writer for Women's Wear Daily, wonderfully describes how Guccio Gucci learned, as a low-level employee at London's Savoy hotel in the 1890s, that luggage functions as a symbol of "affluence and taste," and then went on to create opulent leather goods that caught the world's eye. Forden traces how GuccioAand his descendantsAused charisma and intuition, rather than trained business acumen, to create the handbag dynasty. The "Gucci concept," a group of colors and designs largely derived from horse stables, didn't hurt either. But much of the book is devoted to the in-fighting that developed among Guccio's sons and grandsons. This in-fighting as well as the Guccis' inability to adapt to increased competition, professionalize their management and maintain the value of their brand name eventually caught up with them. In fact, Maurizio, having risen to the top of the company in the 1980s by using outside investors to depose his uncle, was eventually bought out in 1993, leaving no family members in the company's top management. (Forden does explain how the Gucci company has since made a comeback.) The book is, at times, too detailed about fashion history and techniques, and some may find the author's use of dramatic re-creations annoying. Nevertheless, he offers an intriguing view of one of the families that helped to create 20th-century style and business. Photos not seen by PW. (Sept.)

ACKNOWLEDGMENTS

1 A DEATH

2 THE GUCCI DYNASTY

3 GUCCI GOES AMERICAN

4 YOUTHFUL REBERICAN

4 YOUTHFUL REBELLION

5 FAMILY RIVALRIES

6 PAOLO STRIKES BACK

7 WINS AND LOSSES

8 MAURIZIO TAKES CHARGE

9 CHANGING PARTNERS

10 AMERICANS

11 A DAY IN COURT

12 DIVORCE

13 A MOUNTAIN OF DEBTS

14 LUXURY LIVING

15 PARADEISOS

16 TURNAROUND

17 ARRESTS

18 TRIAL

19 TAKEOVER

EPILOGUE

BIBLIOGRAPHICAL NOTES

INDEX

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编辑推荐

A world-famous luxury brand, financial skullduggery, vicious family quarrels ending in a sensational murder: the Gucci story just couldn't be juicier, and former Women's Wear Daily correspondent Sara Gay Forden does full justice to its gossipy appeal. Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence. Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying. Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud. Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering the hit. Meanwhile, CEO Domenico De Sole and creative director Tom Ford were transforming Gucci from a family-run company into a modern corporation once again on the cutting edge of fashion and marketing. Forden makes the business story as dramatic as the Guccis' personal squabbles (and of course the two were often interconnected) in a highly entertaining family biography that doubles as a savvy business history.

--Wendy Smith --This text refers to the Hardcover edition.

书籍介绍

Did Patrizia Reggiani murder her ex-husband, Maurizio Gucci, in 1995 because his spending was wildly out of control? Did she do it because her glamorous ex was preparing to marry his mistress, Paola Franchi? Or is there a possibility she didn't do it at all? In this gripping account of the ascent, eventual collapse, and resurrection of the Gucci dynasty, Sara Gay Forden takes us behind the scenes of the trial and exposes the passions, the power, and the vulnerabilities of the greatest fashion family of our times.