完美措词系:商务信涵 PERFECT PHRASES FOR BUSINESS LETTERS mobi 下载 网盘 caj lrf pdf txt 阿里云

Whether it’s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides:

·The best techniques to communicate messages and goals in business letters and proposals

·Tips for bringing out the best in every employee in every business

　·Dialogues and *s to practice interactions with customers or employees— tailorable to any industry or company culture

·Phrases for each step of the sales process

Part One Getting Started Writing Business Letters

Chapter 1: Organizing Your Message

Brainstorming

Choosing a Format

Consider the Reader

Organization

What You Will Find in the Book

Part Two Perfect Phrased for Business Letters

Chapter 2: General Business Letters

　　The Value of a Letter

　　Salutations

　　Transitions

　　Closings

　　Introducing Yourself

　　Introducing Another Person

　　Announcing a New Location

　　Announcing a Policy Change

　　Announcing a Price Increase

　　Invitation to Attend

　　Invitation to Speak

　　Declining an Invitation

　　Request for Pricing information

　　Responding to a Request for Something

　　Thank You Letter

　　Congratulations Letter

　Chapter 3: Specific Types of Business Letters

　　Specific Letters

　　Sales Letter: Introducing Yourself

　　Sales Letter: Cold Call

　　Sales Letter: Follow-Up to Previous Letter

　　Sales Letter:To New Customers

　　Sales Letter: New Product Announcement

　　Sales Letter:To Win Back or Regain Inactive Customer

　　Sales Letter:Trade Show Follow-Up

　　Customer Service Letter: Apology to Customer

　　Customer Service Letter: Apology for a Delayed Order

　　Customer Service Letter:To Regain Customer's Confidence

　　Complaint Letter:To a Vendor/Supplier

　　Complaint Letter:To an Employee

　　Response to Complaint Letter:When You Are Not at Fault

　　Response to Complaint Letter:When the Company Is at Fault

　　Letter of Apology: For an Attitude or an Error

　　……

　Chapter 4 Memos

Chapter 5 News Releases

Chapter 6 E-mail

Appendices:Key Business Writing Skills

About the Author

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作者简介：

Ken O'Quinn is principal of Writing with Clarity.A professional writing coach,he conducts workshops for global public realtions firms and corporations.

书籍介绍

Whether it's writing a proposal, motivating employees, or reaching out to customers,the Perfect Phrases series has the tools you need for precise, effective communication. Distillingcomplex ideas into specific phrases that diplomatically and honestly depict theconcepts at hand, this invaluable series provides: The best techniques to communicate messages and goals in business lettersand proposals Tips for bringing out the best in every employee in every business Dialogues and scripts to practice interactions with customers or employees-tailorable to any industry or company culture Phrases for each step of the sales process