THE 100 GREATEST BUSINESS IDEAS OF ALL TIME(100个商业伟大构想) mobi 下载 网盘 caj lrf pdf txt 阿里云

How on earth can you and your business make the most of the millions of business ideas that bombard us daily? How can you apply sales and marketing techniques that get the business every time? How can you make your working life simpler and easier? Where do you even start?

The 100 Greatest Business Ideas of All Time provides some of the most famous,and occasionally infamous,great business ideas.Whether planned or unplanned,the ideas in this book have been selected not only for their 'greatness' but also for the opportunity to learn a quick and useful lesson from them.From the Biro to the ‘puppy dog close’,and from junk bonds to Amazon.com,Ken Langdon tells the inspiring stories behind the inventions,discoveries,techniques and sheer brazen audacity that move markets,inspire employees and captivate customers.

In a world where the power of ideas exceeds even the power of money The 100 Greatest Business Ideas of All Time will inspire you to learn from the greats and change your business life forever.

100 Greatest books will enable you to take control of your life and your career.Packed with 100 simple but wonderfully effective ideas,these books are fun to use and easy to put into practice,giving you instant results.

Acknowledgements

Introduction

Nine Greatest Selling Innovations

Idea 1-'Making it easy, and cheap, for customers to buy'(Sears)

Idea 2-Dell deal direct

Idea 3-Smallis beautiful(Honda)

Idea 4-Don't build the product, license the idea(Thomas Edison)

Idea 5-Check your mortgage at 3.00 am? Certainly, sir(First Direct)

Idea 6-Bringing sex to the living room

Idea 7-A non trivial marketing campaign

Idea 8-Pay in advance(Vodafone)

Idea 9-Make your friends your customers(Amway)

Ten Greatest Bumper Sticker Strategies

Idea 10-3M

Idea 11-BMW

Idea 12-Federal Express

Idea 13-Ikea

Idea 14-Virgin

Idea 15-Honda

Idea 16-Body Shop

Idea 17-Johnson & Johnson

Idea 18-Southwest Airlines

Four Greatest Licences to Print Money

Idea 20-Betting with the odds approximately 14 million to one in your favour

Idea 21-Make my product illegal, please

Idea 22-A tunnel vision

Idea 23-Making a Mint

Five Greatest Ways of Winning in the Stock Market

Idea 24-Greatest ways of winning in the stock market? Run a unit trust

Idea 25-Run a private unit trust-an investment club

Idea 26-Hedge your bets

Idea 27-Dealing when the directors do

Idea 28-Backing last year's losers

Five Greatest Ways of Getting the Order(or at Least Your Own Way)

Idea 29-Trial closing a price objection

Idea 30-The puppy dog close

Idea 31-The cup of coffee close

……

Four Greatest Door-to-Door Salesmen

Six Greatest Financial Necessities of Business Life

Eight Greatest Computer Innovations that Actually Make Life Easier

Five Greatest Brands Ever

Five Greatest Little Office Helpers

Six Greatest Management Thinkers

Five Greatest Environments for Producing Money Makers

Four Greatest Ways(So Far)to Become a Multi-Millionaire on the Internet

Six Greatest Truths Your Independent Financial Adviser Might Not Have Told You

Three Greatest Natural Discoveries that Drive Businesses

Four Greatest Breakthroughs Made by Advertising

Ten Greatest Ideas that Do Not Fit a Pattern

Contributors of Ideas

Publications Consulted

Appendices

Index

KEN LANGDON has worked for many major computer companies world-wide,including Hewlett Packard and DEC,and is presently the non-executive chairman for SofTools,a supplier of electronic Integrated Support Systems,and Glenhurst Ltd,an air conditioning suppli

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