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Selling a business ias a complex process-and a decision that is often emotional as financial.Whether you're selling your business because of retirement,lack of capital,or a great offer from oustide investors,you'll need to plan strategicalyy to close the deal-and get the deal you want.streetwise selling you business is the essential reference for anyone who wants to sell,or is in the process of selling,his or her business.

Acknwoledgments

Introduction

PART I:THE BIG PICTURE

CHAPTER 1 Why people sell Their Businesses

CHAPTER 2 The Seler's Disadvantage

CHAPTER 3 Common Myths in Selling

PART II:PREPARING THE GROUND

CHAPTER 4 prior to Sale,Run Your Business Differently

CHAPTER 5 Important Points in Selling a Business

CHAPTER 6 Targeting the Buyer

CHAPTER 7 Preparing a Selling Menorandum

CHAPTER 8 When You Should Sell

PART III:THE DEY STEPS IN SELLING

CHAPTER 9 Dey Steps in Selling a business

CHAPTER 10 More Steps for a Successful Sale

CHAPTER 11 Understanding cultural Fit

CHAPTER 12 The Seller's Most Common Mistakes

CHAPTER 13 Using Intermediaries

CHAPTER 14 Your Team of Advisors

CHAPTER 15 Selling Troubled Companies

PART IV:PRICING YOUR BUSINESS

CHAPTER 16 Valuation Techniques

CHAPTER 17 Value Drivers

CHAPTER 18 Goodwill

PART V:NEGOTIATING THE DEAL

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PART VI：ALTERNATIVES TO OUTRIGHT SALE

PART VII：CLOSING

PART VIII：CONCLUSION

APPENDICES

Russell Robb,author of Adams Buying Your Own Business,is currently the managing director of Atlantic Management Company,an investment bank in Portsmouth,Nh.Mr.Robb is the Editor-in-chief of M&A Today,a mergers and acquisitions newsletter,and immediate pas

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