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　　Joseph Nye coined the phrase 'soft power' to describe a

nation's ability to attract and persuade. Whereas hard power - the

ability to coerce - grows out of a country's military or economic

might, soft power arises from the attractiveness of its culture,

political ideals and policies. Hard power remains crucial in a

world of states trying to guard their independence and of non-state

groups willing to turn to violence. But as a new administration -

whether Republican or Democrat - maps out its foreign policy, Nye

emphasizes the importance of husbanding our military power and

nurturing our soft power. It is soft power that will help prevent

terrorists from recruiting supporters from among the moderate

majority. And it is soft power that will help the United States

deal with critical global issues that require multilateral

cooperation.

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　　Joseph Nye former dean of the Kennedy School of Government at

Harvard University, was Chairman of the National Intelligence

Council and an Assistant Secretary of Defense in the Clinton

administration. He is the author of several works of non-fiction

including The Paradox of American Power and Bound to Lead, as well

as one novel, The Power Game.

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