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内容简介:
Everyone knows that Toyota has had an amazing twenty-five- year
run, rising from a humble Japanese start-up to a thriving global
giant. But how did it pass Ford and GM to become the world’s
largest auto manufacturer? And how does it continue to thrive while
so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota’s past and present,
interviewing senior executives who rarely talk to the press, along
with many other sources. The powerful lessons that he distills,
especially about corporate culture, are valuable for managers in
all industries.
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作者介绍:
David Magee is the author of eight nonfiction
books, including Turnaround: How Carlos Ghosn Rescued Nissan
and The John Deere Way. He is also the founder and president
of Jefferson Press and the co-owner of Rock Point Books, a
Chattanooga, Tennessee, independent bookstore.
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编辑推荐
From Publishers Weekly
Magee, a columnistat the Chattanooga Times Free Press, ably
chronicles the rise of leading auto manufacturer Toyota and the
underlying principles that led to its ascendancy. From lean
production to a long-term focus to specialized philosophies like
kaizen (a system of continuous improvement in which instances of
waste are eliminated one by one) and genchi genbutsu (a belief in
practical experience over theoretical knowledge), Magee documents
each contributing factor in Toyota's success. Going back as far as
Toyota founder Kiichiro Toyoda's father Sakichi Toyoda, a
successful inventor who inspired and financed the car company's
first operations, Magee takes the reader through the company's
current challenges and achievements. While he delivers some fresh
ideas on how to foster innovation within a particular industry, his
overwhelming praise for Toyota's methods reads suspiciously like
hagiography, despite his frequent assurances that he wrote the book
in complete objectivity with no involvement or influence from the
company. Still, this work will interest those involved in the
automotive world or similar industries. (Nov. 1)
Copyright © Reed Business Information, a division of Reed
Elsevier Inc. All rights reserved. --This text refers to the
Hardcover edition.
Review
“The factors that fueled Toyota’s drive to the summit of the auto
industry sare all well recounted here.”
—Newsweek
“Magee runs through lessons in leadership and strategy, weaving
in colorful snippets from Toyota’s 70-year history.”
—Fast Company
“Magee convincingly argues that the spirit of Toyota people, as
much as anything, has determined Toyota’s success.”
—BusinessWeek.com
“He celebrates Toyota’s willingness to acknowledge production
problems quickly, to adapt its methods to varying markets, and to
ask for feedback from its workers—thereby empowering them”
—The Wall Street Journal
“An excellent view of a shining business model.”
—Booklist
书籍介绍
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
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