EXCELLENCE BUSINESS REV ED mobi 下载 网盘 caj lrf pdf txt 阿里云

With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers.

Preface

Prologue

Part One Conducting Business in the Global Economy

　1 In Pursuit of Prosperity: The Fundamentals of Business and Economics

　2 Business Done Right: Ethics and Social Responsibility

　3 Wild World: Competing in the Global Economy

　4 Business at the Speed of Light: Information Technology and E-Commerce

Part Two Starting and Organizing a Business

　5 Building the Foundation: Forms of Business Ownership

　6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners

Part Three Managing a Business

　7 From Planning to Inspiration: The Functions of Management

　8 We’re All in This Together: Organization and Teamwork

　9 Creating Value: Producing Quality Goods and Services

Part Four Managing Employees

　10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations

　11 Taking Care of Employees: Managing Human Resources

Part Five Developing Marketing Strategies to Satisfy Customers

　12 Connecting with Customers: The Art and Science of Marketing

　13 Defining the Exchange: Product and Pricing Strategies

　14 Delivering Value: Distribution Strategies

　15 Spreading the Message: Promotional Strategies

Part Six Managing Accounting and Financial Resources

　16 Getting to the Bottom Line: Basic Accounting Concepts

　17 Keeping the Engine Running: Financial Management and Banking

　18 Investing in the Future: Securities and Investment Strategies

APPENDIX A

APPENDIX B

APPENDIX C

APPENDIX D

REFERENCES

ACKNOWLEDGMENTS

GLOSSARY

NAME INDEX

SUBJECT INDEX

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书籍介绍

For Introduction to Business courses. With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers

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