The Power of Retail Branding: 2005（中图特价艺术书） mobi 下载 网盘 caj lrf pdf txt 阿里云

The most inventive retail marketers reveal what really works in

the powering of a retail brand in The Power of Retail Branding. The

reader will get an inside look at the marketing objectives,

strategies and executions of today’s innovative retailers.

The dimension and scope of retail branding are illustrated through

a panorama of hundreds of full-color visuals from successful retail

marketing campaigns.

Also included are personal interviews with the brand planners

and concept builders. Case studies are presented in individual

sections headed by a discussion of the concept of the brand/power

strategies. These brand building concepts include the retailer’s

commitments, its image, its products, its in-store experiences and

its lifestyle positioning of the customer.

The Power of Retail Branding is intended to be used as a tool to

aid in the creation of strategies for powering brands. It will also

help the reader empower their employees-as-the-brand and their

customers-as-the brand.

This book serves as a retail branding think-tool to stimulate a

process of "how-to-think" rather than ‘what-to-think."

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