创新企业(哈佛商业评论系列)HBR: ON THE INNOVATIVE ENTERPRISE HAR mobi 下载 网盘 caj lrf pdf txt 阿里云

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内容简介:
It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors.
The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
书籍目录:
Creativity Under the Gum
Tough-Minded Ways to Get Innovative
Breaking Out of the innovation Box
The Sputtering R&D Machine
Inspiring Innovation
The Discipline of Innovation
Research That Reinvents the Corporation
Creativity Is Not Enough
About the Contributors
Index
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书籍介绍
Book Description
It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors.
The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
Synopsis
Building on the 2002 August special issue of "HBR", this book highlights the specific managerial techniques, processes, and policies that set apart those few companies that consistently come up with great ideas and, even more important, turn them into real profits. It features a mix of "Best of HBR" classics and new articles created specifically for the special issue. It discusses unique ideas such as the "failure-tolerant leader" and "innovation headhunters". It includes articles from innovative thought leaders such as John Seely Brown, Theresa Amabile, and Peter Drucker.
About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)19.7 width:(cm)12.8
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