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When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks;Invoices don't get paid by their due dates,ads don't consistently bring in customers, sales don't continually rise,and profits aren't always there,Inthis book,small business maverick Bob Aaams shows you how things really get done,and acts as your mentor by providing instant access to streetwise advice on every small business topic.

作者简介：

Bob Adams started his current business,Adams Media Corporation,a $20 million book and software publishing firm, in his basement apartment with $2,000.He has also started and operated many other small businesses,including a boat brokerage firm ,a tourist map business,and a classified advertising newspaper.

Adams is a graduate of the Harvard Business School,where he received first-year honors; Carleton College,where he received his BA;and the real life of small business,where he's received his full share of“hard knocks.”

1 STRATEGY

Adams'Rules for Small Business Success

Ideas for New Businesses

Buying a Business

Franchising

Company Strategy

Business Plan

Growth

Selling a Business

2 MARKETING

Positioning

Marketing Plans

Cheap Marketing Tricks

Publicity

Point of Sale

Literature

Trade Shows

Competing with Giants

3 SALES

choices

Face-to-Face Selling

Telemarketing

Independent Sales Representatives

Internet Marketing

Wholesalers,Distributors,and Importers

Fax Marketing

Exporting

4 ADVERTISING

5 PEOPLE

6 MONEY

7 LEGAL

8 OFFICE

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编辑推荐

Entrepreneurs need to focus on every aspect of a small business, and Bob Adams provides instant access to streetwise advice on every small business topic. From getting big results from low-budget advertising to positioning your product or service, from getting financing to staying out legal trouble - Streetwise Small Business Start-Up has got you covered. It includes publicity, advertising, and marketing campaigns, budgets and cash flow projections, and more!