周末MBA傻瓜书 Weekend MBA for Dummies mobi 下载 网盘 caj lrf pdf txt 阿里云

A graduate MBA programme gives you the business expertise you need for success.But what if you don't have the time or money to teke a full MBA course?That's where this friendly guide comes in.Packed with UK and global examples of best practice in finance,marketing,entrepreneurship,e-commerce,and other business school topics,it's just what you need to turbocharge your career.

作者简介：

Richard Pettinger is a senior management lecturer and author of over 30 management books.Dr Kathleen Allen is the author of several books on entrepreneurship.Peter Economy is a management writer and consultant.

Introduction

Part Ⅰ: The New World of Business and Management.

Chapter 1: Embracing Change

Chapter 2: Information Technology and Competitive Advantage

Chapter 3: Going Global

Chapter 4: Strategic Planning: Looking into the Crystal Ball

Part Ⅱ: Leading and Managing in the New World

Chapter 5: Managing Is Hard; Leading Is Even Harder

Chapter 6: Carrots and Sticks: Motivation and Commitment

Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees

Chapter 8: One for All and All for One: Teamwork and Employee Empowerment

Chapter 9: Behaving Yourself: Ethics and Standards

Part Ⅲ: Money: What you Don't Know Will Hurt you

Chapter 10: Basic Economics

Chapter 11: All You Ever Wanted to Know about Accounting

Chapter 12: Making Sense of Financial Statements

Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis

Chapter 14: It Takes Money to Make Money

Chapter 15: Understanding Stocks and Shares

Part Ⅳ: Marketing in the New World

Chapter 16: You're Nothing Without a Customer

Chapter 17: Focusing Your Efforts: Marketing Planning

Chapter 18: Looking at Advertising and Promotion

Chapter 19: A Special Relationship: Selling

Part Ⅴ: The Last Pieces of the Jigsaw

Chapter 20: Manufacturing and Distribution: Technology Makes the Difference

Chapter 21:The Ins and Outs of Risk Management

Chapter 22: Playing the Negotiation Game

Part Ⅵ: The Part of Tens

Chapter 23: Ten Mistakes Managers Make

Chapter 24: Ten Creative Ways to Market Your Products and Services

Chapter 25: Ten Best Free Business Resources

Chapter 26: Ten Steps to Improve Your Cash Flow

Chapter 27: Ten Best MBA Books

Index

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书籍介绍

Packed with info on today′s hottest business trends

Boost your management skills and put yourself on the fast track to success

A graduate MBA programme gives you the business expertise you need for success. But what if you don′t have the time or money to take a full MBA course? That′s where this friendly guide comes in. Packed with UK and global examples of best practice in finance, marketing, entrepreneurship, e–commerce, and other business school topics, it′s just what you need to turbocharge your career.

∗ Motivate employees and build great teams

∗Understand financial fundamentals

∗Create effective marketing plans

∗Come out ahead in negotiations

∗Make the Internet work for you