产品推荐24策略 Persuasive Proposals & Presentations mobi 下载 网盘 caj lrf pdf txt 阿里云

Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice.

Introduction

Part 1: Develop a winning strategy

Get agreement up front

Involve the experts

Read between the lines

Write for your audience

Focus on a theme

Use their questions to frame your benefits

Detail your qualifications

Draw on industry experience

Substantiate bold claims

Use endorsements to make your case

Show them how they benefit

Stand out as uniquely qualified

Pull the best from old winners '

Part 2: Be clear, concise, and organized

Organize material exactly as they do

Use plenty of heads and subheads

Address all subquestions individually

Answer it each time it comes up

Put it in the appendix

Sound like a well-informed friend

Stick to the point

Get rid of jargon

Use lots of white space and wide margins

Insist on perfect grammar, spelling, and punctuation

Go to extraordinary lengths to follow instructions

Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.

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编辑推荐

　　Persuasive writing wins business and builds careers. Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to:

　　Tell readers what they want to hear * Focus on a theme * Detail unique qualifications * Stick to the point * Use endorsements effectively * Write for your audience * Create organized appendices * Enhance readability.

　　You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentations will provide you with professional tips and techniques for writing proposals that prove to your readers that you are organized, interested, easy to work with, and, above all, the best choice.

书籍介绍

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran." Will be augmented by an MHPE web site that offers additional supporting materials.