Leadership in the Era of Economic Uncertainty经济前景不明朗时期的领导力 mobi 下载 网盘 caj lrf pdf txt 阿里云

Great business thinkers like Ram Charan see opportunity in chaos. His innovative,commonsense way of approaching problems has made him one of the world’s mostsought-after consultants. Here, he provides help to leaders at every level, from theCEO and country managers to department heads in finance, marketing, sales, andmanufacturing.

Table of Contents

Foreword Larry Bossidy

Introduction: Corporate Crisis!

Chapter 1 The Challenge of Managing in a Toxic Environment

Chapter 2 At the Helm: What CEOs and Business Unit and Country Managers Must Do

Chapter 3 On the Front Lines: Sales and Marketing

Chapter 4 Mind over Money: The Chief Financial Officer

Chapter 5 Making It All Work: Operations

Chapter 6 Refocusing Innovation: Research and Development

Chapter 7 Tying It All Together: The Supply Chain

Chapter 8 Supporting the Team: Staff Functions

Chapter 9 The View from the Top: The Board of Directors

Moving Forward

Index

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书籍介绍

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"There is no better person than Ram Charan to provide advice on managing in a downturn."

--Larry Bossidy, Former Chairman and CEO Honeywell International Inc. As a business leader today, you face an unprecedented challenge: the worldwide economic downturn. Cash and credit are dwindling, sales forecasts are dismal, and morale is sinking. This is not a time to reflect. It is a time to act, decide, and energize your people...with urgency... This is your moment.

Are you up to the task? In Leadership in the Era of Economic Uncertainty , Ram Charan helps you steer your business through the minefi eld of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charan's insight will help ensure that your business emerges leaner, stronger, and well in front of the competition. "We will not know when we have turned the corner, and we cannot envision the shape and scope of the world that will emerge," Charan writes. "What we can be sure of is that this is a time of tumultuous change, and with change come both danger and opportunity." In this concise and highly accessible guide, the author provides practical actions you can execute immediately to: Protect cash flow vigilantly, even daily, and use cash more effi ciently Use ground intelligence to survive the storm and position your business to thrive in the aftermath Develop a better understanding of your customers Reevaluate your pricing strategy and capital expenditures. Use cost cutting strategically . With examples and case studies, Leadership in the Era of Economic Uncertainty illustrates how leaders at DuPont, Hanesbrands, Wipro, and other companies used Charan's techniques to get results.. The chaos of global economic meltdown has. imposed an urgency you have never before. experienced. It's a scary thing, but it can also. be exciting...if you're prepared...