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Book De*ion

Fascinating notes from a

street-smart executive. McCormack shows how to read people, create

the right impression, take the leading edge, sell successfully, and

more.

From AudioFile

Before he died last year, the founder of the premier sports

management firm in the world gave us many superb audios on

managing, communication, and practical leadership. In his 1985

breakthrough work, he summarized the principles that formal

business education overlooks or obliterates. This abridged edition

is really a primer--an introduction to a caliber of thinking and

teaching that has few equals in the audio repertoire. The

limitations of a one-hour version of this outstanding work are

partially overcome by introductory questions read by an uncredited

speaker. For the full lesson from a great man and authentic

business teacher, get the unabridged edition of the sequel--WHAT

THEY STILL DON'T TEACH YOU AT HARVARD BUSINESS SCHOOL. T.W.

Book Dimension :

length: (cm)23.2 　　　 　　　　　 　 width:(cm)15.4

Preface

What They Can't Teach You at

  Harvard Business School

Section I

People

　1. Reading People

　2. Creating Impressions

　3. Taking the Edge

　4. Getting Ahead

Section II

Sales and Negotiation

　5. The Problems of Selling

　6. Timing

　7. Silence

　8. Marketability

　9. Stratagems

   10. Negotiating

Section III

Running a Business

  11. Building a Business

  12. Staying in Business

  13. Getting Things Done

　14. For Entrepreneurs Only

　……

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书籍介绍

"Business demands innovation. There is a constant need to feel around the fringes, to test the edges, but business schools, out of necessity, are condemned to teach the past.'

-- Mark H. McCormack, from "What They Don't Teach You at Harvard Business School" published by Bantam Books.

Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business.

Listen to McCormack as he tells you how to -- read people -- create the right first impression -- take the leading edge -run and attend meetings -- the secrets of successful selling and moving up within the organization.

McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner. Business will never be the same!