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　　Advanced Selling For Dummies® is a terrific resource that can energize your business performance and boost your bottom line. An excellent guide for both seasoned salespeople who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue.

This book is packed with practical advice on how to boost sales, productivity and profits through the full-court-press approach to marketing and sales. Unlike other books that claim to reveal the "secret" to selling, Advanced Selling For Dummies is based on the premise that no single secret exists. You need a positive attitude, a strong work ethic, a creative mind, and the "sticktoitism" to survive and thrive in today's competitive marketplace.

In the book, Ralph R. Roberts and a select group of the top sales people and trainers across the country give readers the necessary tools to become top-producers. Stressing the importance of focusing on your innate skill sets and creating a distinctive brand for yourself, Advanced Selling For Dummies teaches the tricks and habits that can benefit you both in your professional and personal life--things like:

· Believing in and motivating yourself

· Planning the work and then working the plan

· Techniques for honing your sales skills

· Hour of Power-100 phone calls, one hour a day

· Personal branding through shameless self-promotion

· Credibility building through websites, blogging, and social media

· Personal partnering for inspiration and accountability

· Tapping the un-served and under-served multicultural marketplace

· Embracing change and taking risks

· Implementing the latest productivity-boosting technologies

· Hiring an assistant so you can pursue your passions

· Tapping the power of R-Commerce (Relationship-Commerce

Roberts also tackles the process of running a sales operation, which requires deft maneuvering. Here, you'll learn to create solid partnerships with like-minded, talented people; set the right goals and reward yourself properly when you reach them; embrace change in your industry (and the world at large) to grow your business; create your own USP, a kind of personal resume and mission statement; "seed" your business cards; take a weekly "Hour of Power" to keep in touch with your contacts; and use the latest technology such as the Internet and blogs to grow sales.

Introduction

Part I:Mastering the Sales Success Mindset

　Chapter 1: Boosting Sales with Advanced Selling

　Chapter 2: Visualizing Yourself as a Power Seller

　Chapter 3: Charting Your Roadmap to Sales Success

　Chapter 4: Making Selling Your Hobby and Your Habit

　Chapter 5: Setting the Stage for an Unlimited Upside

Part II: Pumping Up Your Sales Muscle

　Chapter 6: Getting in Step with Your Customer

　Chapter 7: Teaming Up for Success with Personal Partnering

　Chapter 8: Embracing Change as a Growth Strategy

　Chapter 9: Branding Yourself through Shameless Self-Promotion

　Chapter 10: Stepping Out of Your Comfort Zone: Taking Risks

Part III: Equipping Yourself with Advanced Selling Tools and Resources

　Chapter 11: Investing and Re-Investing in Your Success

　Chapter 12: Putting the Latest Technologies to Work for You

　Chapter 13: Picking the Right People to Fill the Gaps

Part IV: Prospecting for Sales Opportunities

　Chapter 14: Harnessing People Power with R-Commerce

　Chapter 15: Prospecting for Untapped and Under-Tapped Markets

　Chapter 16: Tapping the Power of the Multimedia Marketplace

　Chapter 17: Exploring Opportunities in the Virtual World: Social Media

Part V: Teaming Up with Your Customers and Competitors

　Chapter 18: Focusing on Your Client’s Success

　Chapter 19: Selling to Multicultural Customers

　Chapter 20: Playing Nice with the Competition

Part VI: The Part of Tens

　Chapter 21: Ten Power-Selling Tactics and Techniques

　Chapter 22: Ten Ways to Break Your Sales Slump or Avoid It Entirely

Index

Ralph R. Roberts’ sales success is legendary. He has been profiled by the Associated Press, CNN, and Time magazine, and was once dubbed by Time magazine “the best selling Realtor® in America.” In addition to being one of the most successful salespe

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Advanced Selling For Dummies® is a terrific resource that can energize your business performance and boost your bottom line. An excellent guide for both seasoned salespeople who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue. This book is packed with practical advice on how to boost sales, productivity and profits through the full-court-press approach to marketing and sales. Unlike other books that claim to reveal the "secret" to selling, Advanced Selling For Dummies is based on the premise that no single secret exists. You need a positive attitude, a strong work ethic, a creative mind, and the "sticktoitism" to survive and thrive in today's competitive marketplace. In the book, Ralph R. Roberts and a select group of the top sales people and trainers across the country give readers the necessary tools to become top-producers. Stressing the importance of focusing on your innate skill sets and creating a distinctive brand for yourself, Advanced Selling For Dummies teaches the tricks and habits that can benefit you both in your professional and personal life--things like: Believing in and motivating yourself Planning the work and then working the plan Techniques for honing your sales skills Hour of Power-100 phone calls, one hour a day Personal branding through shameless self-promotion Credibility building through websites, blogging, and social media Personal partnering for inspiration and accountability Tapping the un-served and under-served multicultural marketplace Embracing change and taking risks Implementing the latest productivity-boosting technologies Hiring an assistant so you can pursue your passions Tapping the power of R-Commerce (Relationship-Commerce Roberts also tackles the process of running a sales operation, which requires deft maneuvering. Here, you'll learn to create solid partnerships with like-minded, talented people; set the right goals and reward yourself properly when you reach them; embrace change in your industry (and the world at large) to grow your business; create your own USP, a kind of personal resume and mission statement; "seed" your business cards; take a weekly "Hour of Power" to keep in touch with your contacts; and use the latest technology such as the Internet and blogs to grow sales.