网络营销入门Web Marketing For Dummies mobi 下载 网盘 caj lrf pdf txt 阿里云

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

Understand online marketing essentials

Prepare an online business plan

Design the look and feel of your site

Create a concept, develop content, and make it accessible

Know the key components of an online store

Use buzzing, e-mailing, and other advertising tactics

Make your site search engine friendly

Handle Web transactions with ease

Stay out of legal trouble

Wow customers with new technology

Introduction

Part I: Getting Going with Online Marketing

　Chapter 1: Taking Your Marketing to the Web

　Chapter 2: Planning for Web Marketing

　Chapter 3: Taking the First Steps to Your Online Presence

Part II: Building a Marketing-Effective Web Site

　Chapter 4: Producing a Successful Business Web Site

　Chapter 5: Creating a Marketing-Effective Storefront

　Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques

Part III: Exploring Online Marketing Basics

　Chapter 7: Marketing with Online Buzz

　Chapter 8: The Art of E-Mail Marketing

　Chapter 9: Staying Ahead of the Online Marketing Wave

　Chapter 10: Mastering the Secrets of Search Engines

Part IV: Spending Online Marketing Dollars

　Chapter 11: Marketing with Pay Per Click Ads

　Chapter 12: Marketing with Paid Online Advertising

　Chapter 13: Capturing Customers with New Technology

Part V: Maximizing Your Web Success

　Chapter 14: Improving Results with Web Analytics

　Chapter 15: Staying Out of Legal Trouble

　Chapter 16: The Keys to Maintaining Your Web Presence

Part VI: The Part of Tens

　Chapter 17: Ten Free Ways to Market Your Web Site

　Chapter 18: Ten Most Common Mistakes of Web Marketing

　Chapter 19: Ten Tips for Tired Sites

Index

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作者简介：

　　Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.