人生的营销计划A MARKETING PLAN FOR LIFE mobi 下载 网盘 caj lrf pdf txt 阿里云

12 ESSENTIAL BUSINESS PRINCIPLES TO CREATE

MEANING, HAPPINESS, AND TRUE SUCCESS

ROBERT MICHAEL FRIED

After years of focusing on our career, it's easy to lose sight of what's important in the rest of our lives. Fortune 500 marketing strategist, Robert Michael Fried shows how the same skills and principles you've used to achieve professional success can help you reach your personal goals too - by creating A Marketing Plan for Life (Perigee Trade Paperback; January 2005; $15.95 U.S.).

Fried advises us that the same strategies that result in having a good career can help us define what really matters most in our personal lives as well.

Fried's twelve-point system helps the reader achieve a fuller, more balanced life/work plan:

* Define the business you're in ( Figure out who you are and who you want to become.

* Assess the market (Capitalize on your strengths.

* Create "targets of opportunity" (Make your dreams a reality.

A Marketing Plan for Life provides a definitive roadmap to help us discover our true purpose in life so we can achieve meaning, happiness and true success. --This text refers to the Paperback edition.

作者简介：

Robert Michael Fried is a marketing executive who has worked with Motoroal,revlon,Eddie Bauer,and other internationalyy known brands.He has lectured at UCLA and USC and is the cofounder of the ThirdWind Company,dedicated to helping people discover what matters most to them.He conducts his marketiong Plan for Seminars around the world.

Introduction:What Is a Marketing Plan for Life?

1 DEFINE THE BUSINESS YOU'RE IN

Figuring Out Who You Are and Who You Want to Become

2 ASSESS THE MARKET

Capitalizing on Your Strengths

3 IDENTIFY THE TARGET CUSTOMER

Discovering the Authentic You

4 LAUNCH YOUR STRATEGY

Finding Your Nich-and Daring to Risk

5 WEATHER THE PRODUCT CYCLES

Reinventiong Yourself at Every Stage

6 HIT YOUR FOUR COMMUNICATION KEYS

Building your Personal Brand

7 EXPAND YOUR REACH

Creationg a Legacy

8 BUILD A HIGH-IMPACT ADVERTISING CAMPALGN

Reawakening the Creativity Within You

9 PLAN YOUR DISTRIBUTION

Sharing your Time and Energy Wisely

10 ACHIEVE YOUR SALES GOALS

Reaching Out to Make Your Personal Goals a Reality

11 ANALYZE THE PROFIT AND LOSS

Tallying Your Personal Balance Sheet

12 ESTABLISH TARGETS OF OPPORTUNITY

Making you Dreams Come True

Epilogue

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Book Description

This is the book for those who are sick of defining their net worth by their financial portfolio alone. Those who are successful at work, but stressed and unhappy with life outside the office. And those who, after years spent focusing on a career, have lost sight of what's really important.

Using the same strategies that result in good business, readers can redefine what they really want-and turn their lives into their most successful business venture yet. Fortune 500 marketing executive Robert Fried shows how the skills and principles that facilitate professional success can help us reach our personal goals, too-and explains how to create a "marketing plan" for one's own life. Fried explains how to:

1.Identify the target customer to discover the "Authentic" Self

2.Define the business one is in to figure out what one wants to achieve

3.Assess the market to capitalize on strengths

4.Weather the product cycles to reinvent self at every stage

5.Create targets of opportunity to make dreams a reality

6.Expand reach to create a lasting legacy

About Author

Robert Michael Fried is a marketing executive who has worked with Motorola, Revlon, Eddie Bauer, and other internationally known brands. He has lectured at UCLA and USC and is the co-founder of the ThirdWind Company, dedicated to helping people discover what matters most to them (www.thirdwind.net). He conducts his Marketing Plan for Life seminars around the world.

Book Dimension

Height (mm) 234 　　　　　　　　　　　　　　　　　　 Width (mm) 190