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Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others.

作者简介：

Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Introduction

1 Good Writing

It Begins with Principles

Have a Clear Purpose

Be Audience Focused

State Your Key Message Clearly

Stay on Topic

Observe Economy of Words

Use Simple Sentences

Consider Your "Delivery Strategy

Summing Up

2 Start-Up Strategies

Your Launch Point

Questioning Method

Traditional Outline Method

Brainstorm Outline Method

Free Writing Method

Scoping Your Project

Summing Up

3 The First Draft

Getting It Down

Get It Down First

Build on Strong Paragraphs

Create Transitions

Use Design Elements to Lighten the Reader's Load

Summing Up

4 Getting It Right

The Editing Craft

Editing for Content

Editing for Style

Tighten and Sharpen Those Sentences

Editing for Accuracy

Summing Up

5 Everyday Writing

Memos, Letters, and E-mail

Writing Effective Memos

Business Letters That Do the }ob

Making the Most of E-mail

Summing Up

6 Presentations

Timeless Principles

Presentations: The Greek Way

Four Rhetorical Devices

Three Learning Styles

Aim for the Head and the Heart

Summing Up

7 Backstage

Preparing Your Presentation

Step 1: Define Your Objective

Step 2: Understand the Audience

Step 3: Decide What to Say

Step 4: Get Organized

Step 5: Develop Effective Visuals

Step 6: Rehearse

Summing Up

8 Show Time

Making an Effective Delivery

Speaking Effectively

Projecting a Positive Image

Keeping the Audience Engaged

Handling Questions

Making Group Presentations

Dealing with Stage Fright

Evaluating Your Presentation

Summing Up

9 Dialogue

The Ultimate Communication

Understanding the Other Person

Seeing Yourself (or Your Company) from the

Other Person's Perspective

Creating Dialogue

Summing Up

Appendix A Useful Implementation Tools

Appendix B Writing the Perfect Job Application Cover Letter

Appendix C Cornmonsense Rules for Presentation Visuals

Notes

Glossary

For Further Reading

Index

About the Subject Adviser

About the Writer

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书籍介绍

Book Description

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include:

* Understanding the optimal "medium" to present information

* Learning the best timing to deliver a message

* Delivering an effective presentation

* Drafting proposals

* Writing effective e-mails

* Improving self-editing skills

Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

Series Adviser: Mary Munter

Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth.

Professor Munter is considered one of the leaders in the management communication field. Among her publications is Guide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients.

About HBE

Harvard Business Essentials,HBE, The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Book Dimension

length: (cm)23.3 　　　 　　　　　 　　　　　 width:(cm)15.2