Export Now: Five Keys To Entering New Markets 9780470828168 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　In Export Now, two superbly qualified authors

explain the secrets to taking your company global. Offering a

real-world strategy that any sized business can use to go global,

this book serves as a trustworthy handbook for identifying,

evaluating, and profiting from global business opportunities.

Foreword (Former U.S. Secretary of Commerce Gary Locke).

Acknowledgments.

PART ONE Why and What: Setting Your Export Goals.

1 Where's the World Going?

2 Where Are You Going?

PART TWO How: Five Keys to Choosing Your Export Strategy.

3 Country: Pick the Right One.

4 Customers: How They Differ.

5 Competitors: A Different Market.

6 Capabilities: What You Need to Win.

7 Capability Gap: How to Close It.

PART THREE When: Making Your Export Strategy Happen.

8 Resource the Strategy.

9 Bridge the Cultural Gap.

10 Take Action.

Index.

　　Frank Lavin was known as America's "Salesman-in-Chief" when he

served as Under Secretary for International Trade at the U.S.

Department of Commerce. In that capacity, he supervised U.S. export

promotion activity and worked with over two thousand small and

medium-sized enterprises (SMEs) to develop their export strategies.

He continues to work with companies on market entrance and

international challenges as chairman of Edelman's Public Affairs

Practice in the Asia Pacific Region. Recently he established Export

Now  to help companies use the Internet to export to China. He

previously served as the U.S. ambassador to Singapore and worked in

banking and management positions in Asia after having served in the

Reagan White House and NSC as well as the Commerce Department in

both Bush administrations. Mr Lavin has written articles for the

New York Times, the Washington Post, and the Wall Street

Journal.

　　Peter S. Cohan is president of Peter S. Cohan & Associates, a

management consulting and venture capital firm founded in 1994. In

the course of more than 150 consulting projects, he has helped

governments and businesses to identify, evaluate, and profit from

growth opportunities that spring from new technologies. Three of

his portfolio companies were sold for a total of $2 billion. Cohan

has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR's

Marketplace, and FoxBusiness, and he has been quoted in the Wall

Street Journal, the New York Times, BusinessWeek, and Fortune. He's

the author of nine previous books, including Capital Rising: How

Capital Flows Are Changing Business Systems All Over the World,

coauthored with Srini Rangan, which Choice called "groundbreaking";

and You Can't Order Change: Lessons from Jim McNerney's Turnaround

at Boeing which was ranked the number one business book by

Achievemax in 2009. Mr Cohan teaches business strategy to

undergraduate and graduate students at Babson College.

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书籍介绍

How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.