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This is not a techincal book for the "numbers"person in an organization.Rather it is an easy to understand primer for the business owner or manager who quickly wants a basic understanding of accounting and finance.

作者简介：

Suzanne Caplan draws from a twenty year career as a CEO of a small manufacturing company.A nationally known speaker and small business consultant,Caplan is the author of several business books,including Turn Your Business Around and A Small Business Insider's Guide to Bankers.She lives in Pittsburgh,Pennsylvania.

ACKNOWLEDGMENTS

PARTⅠ:KEEPING TRACK OF INFLOW AND ORTFLOW:BASIC ACCOUNTING PRACTICE

CHAPTER 1 What Is a General Ledger?

CHAPTER 2 Setting up a Chart of Accounts

CHAPTER 3 A Sale Becomes Income:Setting up Accounts Receivable

CHAPTER 4 A Purchase Becomes an Expense:Creating Accounts Payable

CHAPTER 5 Cash Basis Versus Accrual Basis:Which Type Do You Need?

CHAPTER 6 Understanding Debits and Credits

CHAPTER 7 Fixed and Variable Cost:What Are They and Why Do They Matter?

PART Ⅱ　UNDERSTANDING FINANCIAL REPORTS

CHAPTER 8 The Profit and Loss Statement

CHAPTER 9 The Balance Sheet

CHAPTER 10 Cash Flow Statements

CHAPTER 11 Break-Even Analysis

CHAPTER 12 Creating an Accurate Pro-Forma

CHAPTER 13 Accounts Receivable and Accounts Payable Agings

PART Ⅲ:SETTING BUDGETS AND CONTROLLING COSTS

CHAPTER 14 The Startup Budget

CHAPTER 15 The Operating Budget

CHAPTER 16 Budgeting for Growth

CHAPTER 17 Using Your Budget to Control Costs

CHAPTER 18 Controlling Overhead Costs

CHAPTER 19 Payroll and the Cost for Labor

CHAPTER 20 Monitoring Inventory to Control Its Cost

PART Ⅳ:THE SOURCE AND USE OF CAPITA

PART Ⅴ:STRATEGIC PLANNING BY THE NUMBERS

PART Ⅵ:PROBLEM SOLVING BY THE NUMEBERS

PART Ⅶ:KEEPING WHAT YOU EARNED

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书籍介绍

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.