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　　This timely volume explores the psychological aspects of

cyberspace, a virtual world in which people from around the globe

are acting and interacting in many new, unusual, and occasionally

alarming ways. Drawing on research in the social sciences,

communications, business, and other fields, the book examines how

the online environment can influence the way we behave, sometimes

for the better, sometimes not. Our own on-line behavior then

becomes part of the Internet's psychological environment for

others, creating opportunities for shaping the way this new

territory for human interaction is unfolding. Because the Internet

- and our experience within it - is still young, we have a rare

window of opportunity to influence the course of its development.

This new edition contains the latest coverage of ecommerce,

exploring how it influences online behavior. It also covers

workplace surveillance and datamining, indicating how they affect

trust.

1. The internet in a psychological context

2. Your online persona: the psychology of impression

formation

3. Online masks and masquerades

4. Group dynamics in cyberspace

5. Intergroup Conflict and Cooperation

6. Flaming and fighting: the psychology of aggression on the

net

7. Liking and loving on the net: the psychology on interpersonal

attraction

8. Psychological aspects of internet pornography

9. The internet as time sink

10. Altruism on the net: the psychology of helping

11. Gender issues on the net

12. Nurturing life on the internet.

Index

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书籍介绍

This timely volume explores the psychological aspects of cyberspace, a virtual world in which people from around the globe are acting and interacting in many new, unusual, and occasionally alarming ways. Drawing on research in the social sciences, communications, business, and other fields, the book examines how the online environment can influence the way we behave, sometimes for the better, sometimes not. Our own on-line behavior then becomes part of the Internet's psychological environment for others, creating opportunities for shaping the way this new territory for human interaction is unfolding. Because the Internet - and our experience within it - is still young, we have a rare window of opportunity to influence the course of its development. This new edition contains the latest coverage of ecommerce, exploring how it influences online behavior. It also covers workplace surveillance and datamining, indicating how they affect trust.