TRUMP-STYLE NEGOTIATION 王牌式谈判：掌握每笔生意的强大战略与战术 mobi 下载 网盘 caj lrf pdf txt 阿里云

Ever since he wrote The Art of the Deal, Trump has been the world's most famous negotiator-even though he didn't reveal his deal-making secrets. Now, in Trump-Style Negotiation, George Ross explains the tactics that took Trump to the top and how anyone can use those same tactics and strategies to get ahead in business. This is not a book of stories about negotiations, but an actual, practical playbook that readers can use every day-at work and in their personal lives. Based on years of experience and true business wisdom, this is the ultimate book for anyone who wants to negotiate like a proven winner.

作者简介

George H. Ross (New York, NY) is Executive Vice President and Senior Counsel for the Trump Organization as well as costar of The Apprentice. He is the long time business and legal advisor to Donald Trump and the author of the bestselling Wiley title Trump Strategies for Real Estate (0-471-77434-0).

Foreword by Donald J. Trump.

Introduction: How I Became Donald Trump's Negotiator.

Chapter 1: What Is Negotiation...Really?

PART Ⅰ KEYS TO NEGOTIATING LIKE DONALD TRUMP.

Chapter 2: Hone Your Personality: Build Trust, Friendship, and Satisfaction with the Other Side.

Chapter 3: Probe to Learn What the Other Side Wants, Flush Out Weaknesses, and Uncover Important Information.

Chapter 4: Be a Master Salesman: Create Bold Solutions to Problems and Convince the Other Side They're Getting More Than They Ever Expected.

Chapter 5: Control the Place of the Negotiation: Use Timing, Deadlines, Delays, and Deadlocks to Your Advantage.

Chapter 6: Harness the Power of Human Nature: Psychological Negotiating Tactics.

Chapter 7: Information is Power: Become the Expert on the Topic You're Negotiating.

Chapter 8: Keep Multiple Solutions in Mind: Remain Flexible and Creative About What You Need and Want.

Chapter 9: Win Through Discipline: The Deal Book, We-They List, Post Checklist, and Other Powerful Planning Tools.

PART Ⅱ STRATEGIES FOR SPECIAL SITUATIONS.

Chapter 10: Power Negotiating Tactics and Countermeasures.

Chapter 11: Negotiating with Difficult People.

Chapter 12: Get Tough Strategies...and When to Use Them.

Chapter 13: Dos and Dont's of Skilled Negotiators.

Chapter 14: Telephone and E-Mail Negotiation Tips.

Chapter 15: When to Use Nonbinding Letters of Intent or Memoranda of Understanding.

Chapter 16: The Most Intricate Deal I Ever Negotiated.

Chapter 17: Six Tactics for Iincreasing Your Power in a Negotiation.

Index.

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Ever since he wrote The Art of the Deal, Trump has been the world’s most famous negotiator—even though he didn’t reveal his actual deal–making secrets. Now, George Ross explains the tactics that too Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real–world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.