The Art Of Woo - Using Persuasion To Sell Your Ideas恳求的艺术：使用说服力销售你的观点 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　It's the ability to win people over to your ideas without coercion, using relationshio-based, emotiona ly intelligent persuasion It's the secret of success with colleagues, clients and customers.

G. Richard Shell and Mario Moussa know what it takes to deal with difficult oosses and drive new initiatives through complex organizations. They have advised thousands of executives and have studied the greatest persuaders in history, from Abraham Lincoln to Bono Their four-step process, called Woo, s a systematic, repeatable strategy for putting your ideas across.

The Art of Woo shows you how Charles Lindbergh took himself from unknown mail pilot to international celebrity in less than a year. It explains qow Nelson lVlandela used Woo to win over the guards at his brutal prison, and reinvented a nation. And t demonstrates how business leaders from all walks of fife use Woo every aay to achieve their goals. Shell and Moussa offer a unique self-assessment to determine which persuasion role fits you best and how to make the most of your natura strengths. You may need Sun Tzu's The Art of War to defeat your enemies. But if you would prefer to win therr over read The Art of Woo.

Introduction Woo?

Chapter 1 Selling Ideas: How Woo Works

Chapter 2 Start with You: Persuasion Styles

Chapter 3 Connect Your Ideas to People: Stepping-stones

Chapter 4 Build Relationships and Credibility: Trust

Chapter 5 Respect Their Beliefs: A Common Language

Chapter 6 Give Them Incentives to Say Yes: Interests and Needs

Chapter 7 State Your Case: The Proposal

Chapter 8 Make It Memorable: The Personal Touch

Chapter 9 Close the Sale: Commitments and Politics

Chapter 10 Woo with Integrity: Character

Appendix A Six Channels Survey

Appendix B Persuasion Styles Assessment

Appendix C The Woo Worksheet

Acknowledgments

Notes

Topical Bibliography

Index

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Richard Shell and Mario Moussa offer a self–assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.