企业家现实生活戒律经验谈 Anyone Can Do It: mobi 下载 网盘 caj lrf pdf txt 阿里云

　　"The vitality of our economy depends on　encouraging more people to start and grow　a business. I welcome this refreshingly honest and in sightful book which lifts the lid on what it takes to be a successful entrepreneur, and explains what it's like to take a dream to market."

ACKNOWLEDGEMENTS

PREFACE

CHAPTER ONE

CAN ANYONE BE AN ENTREPRENEUR?

TO BE OR NOT TO BE AN ENTRPRENEUR

CHAPTER TWO

THE IDEA CHAPTER

DO YOU HAVE A LIGHT BULB, OR DO YOU NEED TO FIND ONE?

CHAPTER THREE

MARKET RESEARCH

CHAPTER FOUR

WRITING THE BUSINESS PLAN

CHAPTER FIVE

RAISING MONEY FOR YOUR IDEA

CHAPTER SIX

IMPLEMENTATION

CHAPTER SEVEN

BEING IN BUSINESS

IF YOU BUILD IT, WILL THEY COME?

CHAPTER EIGHT

GROWING

FROM BIRTH TO MATURITY

ROLADEX

NDEX

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书籍介绍

Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the present day. Coffee Republic is now worth around 50m with 90 outlets around the UK. This is a start-up business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking 'why?' and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anecdotes from their own experience. It is a very personal story of dreaming, acting and succeeding offering a myriad of lessons for aspiring entrepreneurs and blowing apart the myth that only 'special' people start successful businesses.