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Everything your business needs for a successful social

media campaign

Facebook, LinkedIn, and Twitter are today's hottest marketing

tools. This all-in-one guide by an expert on social media strategy

helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social

media strategy uniquely designed for their businesses. She offers

her techniques and advice to help your business develop and manage

a strategy, solicit buy-in from upper management, engage

influencers, and evaluate the results.

Customers of every business are already communicating on social

media sites; an effective marketing strategy today must include

these venues

Author Lena West is a recognized expert and consultant in

social media marketing

This guide offers professional advice on developing and

managing a social media strategy that uses all the hottest

tools

Self-contained minibooks cover creating a strategy; blogging,

podcasting, and vlogging; successful tweeting; establishing a

Facebook presence; using MySpace; marketing through LinkedIn; other

social media tools; and measuring success

In the fun and friendly For Dummies style, Social

Media Marketing All-in-One For Dummies arms you with the

information you need for successful social media marketing.

Introduction.

Book I: The Social Media Mix.

Chapter 1: Making the Business Case for Social Media.

Chapter 2: Plotting Your Social Media Marketing Strategy.

Chapter 3: Managing Your Cybersocial Campaign.

Chapter 4: Joining the Conversation.

Book II: Cybersocial Tools.

Chapter 1: Discovering Helpful Tech Tools.

Chapter 2: Leveraging Search Engine Optimization (SEO) for

Social Media.

Chapter 3: Using Social Bookmarks and Social News.

Book III: Blogs, Podcasts, and Vlogs.

Chapter 1: Developing Your Strategic Mix.

Chapter 2: Building Your Blog.

Chapter 3: Creating a Podcast.

Chapter 4: Producing Your Videocast.

Chapter 5: Measuring Blogging, Podcasting, and Vlogging

Metrics.

Book IV: Twitter.

Chapter 1: Getting to Know Twitter.

Chapter 2: Communing with Like-Minded People.

Chapter 3: Twitter Applications and Other Delights.

Chapter 4: Using Twitter with Other Social Media Marketing.

Chapter 5: Measuring Twitter Metrics.

Book V: Facebook.

Chapter 1: Getting to Know Facebook.

Chapter 2: Getting Around on Facebook.

Chapter 3: Using Facebook Features.

Chapter 4: Analyzing Facebook Metrics.

Book VI: LinkedIn.

Chapter 1: Getting Started with LinkedIn.

Chapter 2: LinkedIn Nuts and Bolts.

Chapter 3: Maximizing LinkedIn.

Chapter 4: Measuring Your Results.

Book VII: Other Social Media Marketing Sites.

Chapter 1: Weighing the Business Benefi ts of Minor Social

Sites.

Chapter 2: Ning.

Chapter 3: MySpace.

Chapter 4: Flickr.

Chapter 5: Maximizing Stratifi ed Social Communities.

Book VIII: Measuring Your Results; Building on Your

Success.

Chapter 1: Delving into Data.

Chapter 2: Comparing Metrics from Different Marketing

Techniques.

Chapter 3: Tallying the Bottom Line.

Chapter 4: Making Decisions by the Numbers.

Chapter 5: Multiplying Your Impact.

Chapter 6: Staying Ahead of the Curve.

Index.

Jan Zimmerman

provides Web marketing and site management services to customers of

Watermelon Mountain Web Marketing. She also wrote Web Marketing

For Dummies.

Doug Sahlin has written books on everything from Web site

building to digital photography, among them Building Web Sites

All-in-One For Dummies.

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书籍介绍

Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results. Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues Author Lena West is a recognized expert and consultant in social media marketing This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.