eBay商业大全桌面参考傻瓜书 EBAY BUSINESS ALL-IN-ONE DESK mobi 下载 网盘 caj lrf pdf txt 阿里云

　　Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.

The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.

* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market

* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Introduction

Part I: eBay Basics

　Chapter 1: Hooking Up with Online Technology

　Chapter 2: Navigating through eBay

　Chapter 3: Signing Up and Getting Started

　Chapter 4: Understanding eBay Sales

　Chapter 5: Checking Things Out Before Buying

　Chapter 6: Bidding to Win

　Chapter 7: Completing the Transaction

　Chapter 8: Participating in the Community

Part II: Essential Tools

　Chapter 1: Researching on eBay

　Chapter 2: Researching on the Web

　Chapter 3: Efficient Communications for Better Sales

　Chapter 4: Simplifying Payment with PayPal

　Chapter 5: Using eBay’s Management Tools

Part III: Selling Like a Pro

　Chapter 1: Be Sure Your Listings Make Cents

　Chapter 2: Understanding the Finer Points of Selling

　Chapter 3: Listing Your Items for Sale.1

　Chapter 4: Using eBay’s Turbo Lister

　Chapter 5: Managing Your Sales on My eBay

　Chapter 6: Using PayPal to Organize Your Sales

　Chapter 7: Checking Out Payment Alternatives

Part IV: Sourcing Merchandise

　Chapter 1: Understanding Online Retailing

　Chapter 2: Buying Merchandise Like the Pros

　Chapter 3: Selling Other People’s Stuff

　Chapter 4: Liquidation and Drop-Shipping

Part V: Presenting Your Items

　Chapter 1: Your eBay Photo Studio

　Chapter 2: Mastering eBay Photography

　Chapter 3: Sprucing Up Your Listings with HTML

　Chapter 4: Getting Your Photos Ready for eBay

　Chapter 5: Getting Your Photos on the Web

Part VI: Promoting Your Goods

　Chapter 1: Marketing Your Listings on eBay

　Chapter 2: Developing Your Web Site

　Chapter 3: Marketing Your Web Site and eBay Store

　Chapter 4: Using PayPal to Increase Your Sales

　Chapter 5: Getting Advertising Dollars from eBay

Part VII: Storing and Shipping

　Chapter 1: Organizing Your Merchandise and Shipping Department

　Chapter 2: Shipping without Going Postal

　Chapter 3: Insuring Your Item’s Delivery

Part VIII: Power Selling

　Chapter 1: Upgrading to eBay’s Selling Manager

　Chapter 2: Mechanizing with Third-Party Auction Management Tools

　Chapter 3: Studying Your Statistics

　Chapter 4: Giving Customers Outside Assurance

　Chapter 5: Becoming a PowerSeller

　Chapter 6: Opening Your eBay Store

Part IX: Office and Legal

　Chapter 1: Getting Legal with the State and the Feds

　Chapter 2: The Joys of Taxes and Business Reporting

　Chapter 3: Using Bookkeeping Software

　Chapter 4: Keeping Your Business Secure Online

　Chapter 5: Networking Your Office

Index

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书籍介绍

9 books in 1 your key to a successful eBay business! Your one-stop guide to using eBay tools, managing inventory, and selling like a pro Why are some eBay businesses booming while others bomb? Marsha Collier knows the answers, and she's packaged them neatly in these self-contained minibooks that cover every facet of running a successful eBay business. Your business will blossom with her expert advice on choosing the right things to sell, presenting and promoting your items, shipshape shipping, and even handling the legal stuff. Discover how to Find deals on essential computer equipment Communicate with buyers effectively Locate the best merchandise to sell Take great auction photos Open an eBay store Make shipping profitable