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Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

作者简介：

Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

Foreword

Introduction

PART Ⅰ-GRABBING HOLD

1 The Courtship

2 The Announcement

3 Drinking from a Fire Hose

4 Out to the Field

5 Operation Bear Hug

6 Stop the Bleeding (and Hold the Vision)

7 Creating the Leadership Team

8 Creating a Global Enterprise

9 Reviving the Brand

10 Resetting the Corporate Compensation Philosophy

11 Back on the Beach

PART Ⅱ-STRATEGY

12 A.Brief History oFIBM

13 Making the Big Bets

14 Services—the Key to Integration

15 Building the World's Already Biggest Software Business

16 Opening the Company Store

17 Unstacking the Stack and Focusing the Portfolio

18 The Emergence of e-business

19 Reflections on Strategy

PART Ⅲ-CULTURE

20 On Corporate Culture

21 An Inside-Out World

22 Leading by Principles

PART Ⅳ-LESSONS LEARNED

23 Focus—You Have to Know (and Love) Your Business

24 Execution—Strategy Goes Only So Far

25 Leadership Is Personal

26 Elephants Can Dance

27 IBM—a Farewell

APPENDICES

Appendix A—The Future of e-business

Appendix B—Financial Overview

Index

Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

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Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.