营销的力量MARKETING POWER PLAYS mobi 下载 网盘 caj lrf pdf txt 阿里云

Learn the Plays

Make Your Move

Build an IKEA-style global brand the way Ingvar Kamprad does

Use Hans Straberg's tactics at Electrolux to sweep in profits

Bank on thinking locally like Citigroup's Steven Freiberg

Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

作者简介：

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

INTRODUCTION By Stephen J. Adler, Editor-in-Chief,BusinessWeek

1 GEORGE BODENHETMER:In the ESPN Zone

2 JAMES OWENS:Caterpillar Sinks Its Claws into Services

3　STEVEN FREIBERG:Thinking Locally at Citigroup

4　PAUL OTELLINI:Inside Intel

5　HANS STRABERG:Electrolux Cleans Up

6　THE ALBRECHT BROTHERS:Aldi and Trader Joe's Challenge to WaI-Mart

7　ANNE LIVERMORE:HP's Ultimate Team Player

8　HRRLAN WEISMAN:Reinventing How Johnson & Johnson Invents

9　JUDY McGRATH:Keeping MTV Cool

10　INGVRR KAMPRAD:How IKEA Became a Global Cult Brand

11　JEFF IMMELT:Demanding More Risk and Innovation from GE

12　MARISSR MRYER:Managing Google's Idea Factory

13　STEVE JOBS:Apple's Visionary Is Shaking Up Disney

14　JIM McNERNEY:3M's Rising Star Revs Up Innovation

15　RUSSELL SIMMONS:From Hip-Hop to Mainstream

TRENDS:Reaching an Audience of One

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书籍介绍

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The Last Word in Success from the First Name in Business The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority. Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style Arms managers and executives with tools they can put to work immediately Each book will include interactive features and downloads on BusinessWeek.com This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.