Typographic Design: Form and Communication, 3rd Edition版面设计：形式与传意 mobi 下载 网盘 caj lrf pdf txt 阿里云

Includes 80 full-color pages addressing the important issue of color in typographic design.

* New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions.

* Revised technology section emphasizes current digital type technology.

* Five new typefaces are included in the type specimens chapter.

* New information is included on legibility and the Internet.

1 The Evolution of Typography

Fromthe origins ofwriting

to Gutenberg‘s invention

of movable type

TVpographyfrom Gutenberg

to the nineteenth century

The nineteenth century

and the lndustrial Revolupon

mypography in the

twentieth century

A new centu ry and

millennium begin

2 The Anatomy of Typography

Letterforms analyzed

The typog raphic font

Histo rical classification oftypefaces

Typog raphic measurement

TheWpefamily

3 Syntax and Communication

ypog raphic syntax

TVpog raphic space

Visual hiera rchy

ABAform

Thetypographic grid

Thetypographic message

Function and expression

4 Legibility

Distinguishing characteristics

of letters

The natu re ofwords

Capital and lowercase letiers

Inte rletter and inte rword spacing

Tvpe size，line length，

and inte rline spacing

Weight

Character width

ltalics

Legibility and color

Justified and unjustified typography

Pa rag raphs and indentions

Legibility and electronic page design

Legibility and the Intemet

5 Typographic Technology

Hand composition

Unotype

Monotype

LudIow

PhOtotypesenling

Digital typesetting

Electronic page design

6 Typographic Desing Education

7 Case Studies in Typographic Desing

8 Type Specimens

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