实用商务英语教程(大学英语后续课系列教材) mobi 下载 网盘 caj lrf pdf txt 阿里云

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Unit 1 Apply for a Job

A. Lead-in: Susan's Journal (1) Applying for a Job

B. Hot Words

C. Intensive Reading: How to Apply for a Job

D. Supplementary Reading

E. Listening & Speaking

F. Applied Writing

G. Cultural Tips: Interviewing Across Cultures

H. Case Study: Akiyama's Job Interview in an American Chemical Company

Unit 2 Get Hired

A. Lead-in: Susan's Journal (2) Working as a Sales Assistant

B. Hot Words

C. Intensive Reading: Job Deion of Sales Assistants

D. Supplementary Reading: How to Describe ProductsServices

E. Listening&Speaking

F. Applied Writing

G. Cultural Tips: Cultural Awareness in the Multicultural Workplace

H. Case Study: How Much Is Hard Work?

Unit 3 Get Promoted

A. Lead-in: Susan's Journal (3) Sales Executive: A Long Way to Go

B. Hot Words

C. Intensive Reading: Keeping Your Sales Team Motivated

D. Supplementary Reading: How to Turn a Group into a Team

E. Listening&Speaking

F. Applied Writing

G. Cultural Tips: Collectivism vs. Individualism in the Workplace

H. Case Study: A Meeting in Mexico

Unit 4 Meet a New Customer

A. Lead-in: Susan's Journal (4) : Meeting a New Customer

B. Hot Words

C. Intensive Reading: Meeting a New Customer

D. Supplementary Reading

E. I.istening&Speaking

F. Applied Writing

G. Cultural Tips: Interviewing Across Cultures

H. Case Study: Take You to Understand ABC Company

Unit 5 Get the Best Deal

A. Lead-in: Susan's Journal (5) : To Get the Best Deal. It's Skillful!

B. Hot Words

C. Intensive Reading: Common Business Negotiation Style

D. Supplementary Reading: 0 Effective Negotiation Skills

E. Listening&Speaking

F. Applied Writing

G. Cultural Tips: Negotiating in China

H. Case Study: Who Has the Final Say in Negotiations

Unit 6 Succeed in Making a Deal

A. Lead-in: Susan's Journal (6) : Here Comes the First Contract!

B. Hot Words

C. Intensive Reading: How to Write a Business Contract

D. Supplementary Reading

E. Listening&Speaking

F. Applied Writing

G. Cultural Tips: Interviewing Across Cultures

H. Case Study: Business is Business

Unit 7 Develop New Sales Strategies

A. Lead-in: Suan's Journal (7) We Need Updating! We Need Innovation!

B. Hot Words

C. Intensive Reading

D. Supplementary Reading

E. Listening&Speaking

F. Applied Writing ~

G. Cultural Tips: How to Cross Cultural Barriers in International Marketing

H. Case Study: Finding an Interested Buyer

Unit 8 Problem Solving

A. Lead in: Susan's Journal (8) Get problems solved, now or never

B. Hot Words

C. Intensive Reading: Problems in Business Communication

D. Supplementary Reading:Problem Solving Skills Training in the Workplace

E. Listening&Speaking

F. Applied Writing

G. Cultural Tips: Communication Barriers Due to Cultural Diversity

H. Case Study: Is She a Harsh and Pushy Boss?

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