Twitter Power 2.0: How To Dominate Your Market One Tweet At A Time 9780470563366 mobi 下载 网盘 caj lrf pdf txt 阿里云

The best guide to using Twitter to market to

consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue,

Whole Food, and GM have discovered the instant benefits of

leveraging social media site Twitter to reach consumers directly,

build their brand, and increase their sales. Some companies have

whole teams of specialists whose only job is to respond to the

tweets of consumers.

In this revised and updated edition of Twitter Power,

online marketing guru Joel Comm explores the latest trends in how

businesses and marketers can integrate Twitter into their existing

marketing strategies to build a loyal following among Twitter

members, expand awareness of their product or service, and even

handle negative publicity due to angry or disappointed

customers.

Updated with thirty percent new material, including all the

latest business applications for Twitter

Includes new, recent case studies of companies at the forefront

of the Twitter movement

Helps you develop your own social networking strategy to meet

your specific business needs

Twitter Power is a must-have resource for any business

leader who wants to keep up with the social media movement.

Foreword.

Preface.

Introduction: What Can Twitter Do for You?

Chapter 1: An Introduction to the Social Media

Landscape.

So What Exactly Is Social Media?

Social Media, So What? Why Social Media Really Is a Big

Deal.

The Different Types of Social Media Sites—Content to Suit Every

Market.

A Closer Look at Microblogging.

Introducing . . . Twitter!

Chapter 2: What Is Twitter and Why Is It So Powerful?

Twitter and Its Successes.

The Power of Twitter's Immediate Feedback.

Instant Access to Smart People 24/7.

Chapter 3: Getting Started the Right Way on Twitter.

Signing Up—Does Twitter Have the Web's Most Friendly

Registration Page?

Who's on Twitter? Your First Followers!

Create an Inviting Twitter Profile.

Choosing Your Twitter Picture.

Designing Your Twitter Profile.

Designing a Commercial Background Image for Twitter.

Choosing the Right Colors.

Notices to Notice.

Tweeting with Your Mobile Phone.

Sending Your Very First Tweet.

Becoming a Follower.

A Word about Security.

Chapter 4: Building a Following on Twitter.

Quantity or Quality: Choosing the Type of Following You

Want.

Quality: How to Be Intentional about Creating Your Own Network

of Experts.

Quantity: Seven Killer Strategies to Reaching Critical Mass on

Twitter.

Twitterank and Page Rank.

Chapter 5: The Art of the Tweet.

Tweet Etiquette.

The Benefits of Following before Twittering.

How to Join a Conversation.

How to Be Interesting on Twitter.

How to Drive Behavior.

Chapter 6: The Magic of Connecting with Customers on

Twitter.

Identifying Problems and Soliciting Feedback.

Discovering Your Top Fans, Promoters, and Evangelists.

Your Micro Help Desk.

Chapter 7: Leveraging Twitter for Team Communication.

Twitter for Virtual Team Leaders.

Creating a Twitter Account for a Virtual Team.

Building a Team with Twitter.

Chapter 8: Using Twitter to Help Build Your Brand.

Create a Story.

Portraying Your Brand with Your Profile.

Tweet Style—What to Say When You're Building a Brand to Create

Value and How to Say It.

Reinforce the Core Message.

Repetition, Repetition, Repetition.

Writing the Tweets.

Win Retweets.

Create Hashtags and Run Hashtag Chats.

Chapter 9: Leveraging the Power of Twitter to Drive Behavior

in Your Followers.

Driving Followers to a Web Site.

Promoting a Blog on Twitter.

Twitter as a Resource for Post Ideas.

Driving Followers to the Mall.

Can You Put Affiliate Links on Twitter?

Driving Followers to Register.

Tracking Results and Testing Strategies.

Tracking Multiple Tweets.

Making the Most of Twitter's Trends.

Chapter 10: Quick Ways to Make Money on Twitter.

Earn with Advertising on Twitter.

Offer Specialized Services.

Barter, Buy, and Sell Your Way to Profit.

Chapter 11: Beyond Twitter.com: Third-Party Tools You Will

Want to Know About.

SocialOomph.

Twitterrific.

Twhirl.

Twitterfeed.

Trendistic.

Twellow.

TweetBeep.

TwitterCounter.

TweetDeck.

TwitThis.

TweetAways.

HootSuite.

TwitPic.

Chapter 12: Building Powerful Solutions on Top of the Twitter

Platform.

So What Is an API Anyway?

What Can You Do With Twitter's API? Automating Your Twitter

Experience.

Creating Your Twitter App.

Chapter 13: Putting It All Together.

A 30-Day Plan for Dominating Twitter.

Chapter 14: Power Twitterers.

Conclusion.

Directory Of Twitterers.

Other Books by Joel Comm.

Index.

Joel Comm is one of the world's leading new

media marketing strategists and has been creating profitable web

sites since 1995. He is an in-demand speaker at marketing and

personal development conferences and is also the author of The

AdSense Code, a New York Times and BusinessWeek

bestseller.

Visit www.joelcomm.com for more information.

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编辑推荐

Since 2006, forward-thinking companies like Apple, JetBlue,

Whole Foods, and GM have discovered the instant benefits of

leveraging social media site Twitter to reach consumers directly,

build their brand, and increase their sales. Some companies have

whole teams of specialists whose only job is to respond to the

tweets of consumers.

In this revised and updated edition of Twitter Power,

online marketing guru Joel Comm explores the latest trends in how

businesses and marketers can integrate Twitter into their existing

marketing strategies to build a loyal following among Twitter

members, expand awareness of their product or service, and even

handle negative publicity due to angry or disappointed

customers.

Updated with thirty percent new material, including all the

latest business applications for Twitter

Includes new, recent case studies of companies at the forefront

of the Twitter movement

Helps you develop your own social networking strategy to meet

your specific business needs

Twitter Power is a must-have resource for any business

leader who wants to keep up with the social media movement.

媒体评论

From the Back Cover

Revised and updated with the latest on successful Twitter

marketing

In this revised and updated edition of

Twitter Power

,

online marketing entrepreneur Joel Comm explores the latest trends,

methods, and practices for making Twitter work for your business.

You'll see how businesses and marketers are building a loyal

following among Twitter members, expanding awareness of their

product or service, and even handling negative publicity due to

angry or disappointed customers. Updated with the latest business

applications for Twitter, recent case studies, and other relevant

social media info, Twitter Power gives you everything you need to

tweet your way to success.

Praise for

Twitter Power

"As a forward-thinking entrepreneur, it's clear to me that

Twitter is a must-use for any smart businessperson online. Joel

Comm's

Twitter Power

is the must-read guide defining how to

leverage the power of this incredible tool to brand and increase

sales in an increasingly competitive world."

—

Joseph Sugarman

, Chairman and founder, BluBlocker

Corporation, and author of

The Adweek Copywriting

Handbook

"Jam-packed with clever ways to leverage the Jovian

social-networking power of Twitter. The 'Twitter as Help Desk' idea

alone is a fiendishly simple revolutionary idea."

—

Mark Joyner

, #1 bestselling author of

Integration

Marketing

(www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on

the Internet, I listen. If you want to learn what you need to know

for your business to profit from Twitter, you will find it in the

pages of this excellent guide."

—

Chet Holmes

, business consultant and strategist, author of

the #1 business bestseller

The Ultimate Sales Machine

书籍介绍

The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

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