The Leader'S Guide To Storytelling: Mastering The Art And Discipline Of Business Narrative, Revised And Updated9780470548677 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　HowleaderscanusetherightstoryattherighttimetoinspirechangeandactionThisrevisedandupdatededitionofthebest-sellingbookALeader'sGuidetoStorytellingshowshowstorytellingisoneofthefewwaystohandlethemostimportantanddifficultchallengesofleadership:sparkingaction,gettingpeopletoworktogether,andleadingpeopleintothefuture.Usingmyriadillustrativeexamplesandfilledwithhow-totechniques,thisbookclearlyexplainshowyoucanlearntotelltherightstoryattherighttime.StephenDenninghaswonawardsfromFinancialTimes,TheInnovationBookClub,and800-CEO-READThebookonleadershipstorytellingshowshowsuccessfulleadersusestoriestogettheirideasacrossandsparkenduringenthusiasmforchangeStephenDenningoffersahands-onguidetounleashthepowerofthebusinessnarrative.

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　　Stephen Denning is a private consultant specializing in knowledge management and organizational storytelling. His clients include GE, IBM, Shell, McDonald's, and the U.S. Army, among others. He is the author of the acclaimed books Squirrel Inc., from Jossey-Bass, and The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. --This text refers to an out of print or unavailable edition of this title.

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书籍介绍

How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times , The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.