Leadership Brand(ISBN=9781422110300) mobi 下载 网盘 caj lrf pdf txt 阿里云

　　Your company's brands hold intangible value and differentiate

your firm from rivals. So does your leadership brand - a shared

identity among your organization's leaders that differentiates what

they can do from what your rivals' leaders can do. In "Leadership

Brand", Dave Ulrich and Norm Smallwood show how branded leadership

delivers unique value for firms' investors, customers, and

employees - elevating market value and creating a sharp competitive

edge. The authors present a six-step process for creating

leadership brand in your organization. A wealth of tools helps you

differentiate your firm's leaders from those of rivals, craft a

unified identity among them, and articulate a unique statement of

your brand. With its compelling new model and hands-on approach,

this book helps you clarify what makes your leaders unique - and

use your leadership brand to leave rivals far behind.

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　　Dave Ulrich is Professor of Business at the University of

Michigan and co-founder of The RBL Group, an education and

consulting firm that helps organizations and leaders deliver value.

He has published 12 books and more than 100 articles. Norm

Smallwood is co-founder of The RBL Group and co-author of four

books. He is also on the faculty of the Executive Education Center

at the University of Michigan Business School. They are co-authors

of Results-Based Leadership and How Leaders Build Value.

　 戴夫·乌尔里克博士，与人合作出版有10本管理学专著并发表过逾百篇文章，被《商业周刊》（Business

Week）誉为管理学教育领域*专家之一。戴夫·乌尔里克博士曾为半数以上的《财富》200强企业提供过管理咨询服务。诺姆·斯莫伍德，“基于结果的领导”管理咨询公司的共同创建人。该公司主要根据本书及戴夫·乌尔里克博士和诺姆·斯莫伍德合著的另一本管理学专著——基于结果的领导：领导者如何创建企业并不断提升企业的价值（Results-Based

Leadership：How Leaders Build the Business and Improve the

BottomLine）所提出的观点、方法，为企业和其他机构提供教育和咨询服务。诺姆·斯莫伍德曾为许多行业的众多客户，提供过包括领导能力拓展、企业发展战略、组织能力发展、变化管理，以及人力资源计划等在内的大量教育与咨询服

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书籍介绍

Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand", Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique - and use your leadership brand to leave rivals far behind.

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领导力品牌:培养以客户为中心的领导者以驱动绩效和建立持久价值