Advertising Next： 150 Winning Campaigns for the New Communications Age 一代广告 mobi 下载 网盘 caj lrf pdf txt 阿里云

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

NIDENEXT

UNILEVERNEXT

INTRODUCTION

BEPLAYFUL

BECONTEXTUAL

BESPECTACULAR

BECONTAGLOUS

BEINTRIGUING

BEA STIRYTELLDER

BE24/7

BETRANSPARENT

BEEXPERIMENTAL

BEPERSONAL

BESOCIABLE

BECOLLABORATIVE

BECO-CREATIVE

BEOWNABLE

BEUSEFUL

BESUPPORTIVE

BEGREEN

INDEX

PICTURE CREKITS

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书籍介绍

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.