高级商务英语阅读(1)(高级商务英语系列教材) mobi 下载 网盘 caj lrf pdf txt 阿里云

　　谢文怡主编的这本《高级商务英语阅读(1)》共14个单元。每个单元的三篇阅读理解文章(TextA，TextB和SupplementaryReading)都聚焦一个主题。选材十分注重选文的权威性和语言的经典性。编者设计的每一道练习题都经过反复斟酌：课文前的Pre-readingQuestions可以帮助教师了解学生对课文主题的熟悉程度，激发学生对阅读材料的兴趣和思考。课文后的comprehension包含两种练习，一种考查学生对课文的理解情况，另一种训练学生的批判性思维。阅读理解的练习围绕阅读材料的重点和难点编写，从词汇理解、内容推理和批判性思维三个层面使学生对阅读材料进行积极的思考和感悟。批判性思维练习是本教材的一大特色，为学生提供了与作者思想观点相交融的平台，着重培养学生对国际商务活动的思辨能力，以及分析问题和解决问题的能力。

SupplementaryReading精心设计了适合学生进行小组讨论的思考题。

Unit 1　Business Start-ups

　Text A How to Prepare to Launch Your Start-up

　Text B Seven Great Ways to Finance a Start-up

　　Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer

　　Test Yourself

Unit 2　Marketing

　Text A Conducting Market Research

　Text B Marketing Can Do Better

　　Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions

　　Test Yourself

Unit 3　Advertising

　Text A Where Is Advertising Going? Into "Stitials"

　Text B Ethical Issues in Online Advertising

　　Supplementary Reading Why Television Is the Place Advertisers Want to Be Again

　　Test Yourself

Unit 4　Stocks

　Text A An Introduction to the Stock Market

　Text B Stocks: Five Market Mistakes to Avoid

　　Supplementary Reading Why Stocks Are Riskier than You Think

　　Test Yourself

Unit 5　E-commerce

　Text A E-commerce Industry

　Text B Customer Retention: Keep Customers by Growing Relationships Online

　　Supplementary Reading An Internet with Chinese Characteristics

　　Test Yourself

Unit 6　Innovation

　Text A The Eight Essentials of Innovation

　Text B Seven Steps to a Culture of Innovation

　　Supplementary Reading What Is Making Enterprise Innovation Possible

　　Test Yourself

Unit 7　International Trade

　Text A How to Start Selling Internationally

　Text B Global Logistics/Supply Chain Best Practices--To Support and Drive Business Success and Trends

　　Supplementary Reading Dating and Business: Not All That Different

　　Test Yourself

Unit 8　Manage Your Money

　Text A Are You Buying It?

　Text B Advice for Young Investors

　　Supplementary Reading Ten Tips for Realistic Money Management in College

　　Test Yourself

Unit 9　Insurance

　Text A Types of Insurance

　Text B The Five Big Health-care Dilemmas

　　Supplementary Reading Umbrella Coverage for Preventing Your Ruin

　　Test Yourself

Unit 10 Negotiation

　Text A How to Negotiate Effectively

　Text B Negotiating Your Way Out of a Bad Situation

　　Supplementary Reading Three Negotiation Skills That Can Jump-start the Economy

　　Test Yourself

Unit 11 Leadership

　Text A Leadership: Intentional Influence

　Text B Ten Communication Secrets of Great Leaders

　　Supplementary Reading Seven Leadership Lessons from an NBA Coach

　　Test Yourself

Unit 12 Sheeonomy

　Text A Woman Power: The Rise of the Sheconomy

　Text B Nurturing a Baby and a Start-up Business

　　Supplementary Reading The Vicious Cycle of the Gender Pay Gap

　　Test Yourself

Unit 13 Green Economy

　Text A A Global Green Deal

　Text B Eco-friendly Model Home in Maryland Reflects Green Movement's Edging into the Mainstream

　　Supplementary Reading The Trouble with Green Product Ratings

　　Test Yourself

Unit 14 Tourism

　Text A- Five Ways to Make Travel Easier, Starting with a Single Shoe

　Text B Vacation Blues as Tourists Stay at Home

　　Supplementary Reading Hotels Try Harder to Woo Business Customers

　　Test Yourself

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